Claire Roth Email & Phone Number

Lansdale, Pa

Greater Philadelphia Area

I help businesses grow in the online world by offering marketing strategy formulation, project management, website develpment and content, landing pages for specific programs, web analytics, email campaigns, lead generation (PPC/SEO/SMO), Social Media: marketing, online brand credibility, and content marketing programs.

Specialize in Communications, Program Management Office Development and Implementation, Change Management, Documentation, and Strategic Planning.• Created online presence for author of niche product using website and social media. • Created human resources organizational plan to support rapid growth of a supply chain business. CIO embraced and implemented recommendations. • Work with small to mid-sized regional non-profits as a strategic planning consultant to the LaSalle… Show more Specialize in Communications, Program Management Office Development and Implementation, Change Management, Documentation, and Strategic Planning.• Created online presence for author of niche product using website and social media. • Created human resources organizational plan to support rapid growth of a supply chain business. CIO embraced and implemented recommendations. • Work with small to mid-sized regional non-profits as a strategic planning consultant to the LaSalle non-profit center. Coach leaders to develop strategies and create programs that support achievement of their mission. Show less

Manager, Alumni Networking Group, 2008 - 2010Used socia l / business networking tools to communicate with Alumni. Managed group membership and distribution lists, and develop programs. • Identified need for alumni business networking group. Created alumni group in which group membership exceeded goal of 10% of Alumni within two years.• Delivered presentations about use of LinkedIn as a networking tool to Alumni groups.

Responsible for Internal Communications of the EDW. • Increased team sharing, transparency, consistency and efficiency. Accomplished this by increasing scope of internal website, utilizing Sharepoint for project communications, developing custom applications for process and compliance tracking and delivering weekly communications and daily early morning open team meetings.• Established a Communications Program Management Office (PMO). Coordinated business reporting… Show more Responsible for Internal Communications of the EDW. • Increased team sharing, transparency, consistency and efficiency. Accomplished this by increasing scope of internal website, utilizing Sharepoint for project communications, developing custom applications for process and compliance tracking and delivering weekly communications and daily early morning open team meetings.• Established a Communications Program Management Office (PMO). Coordinated business reporting, corporate presentations, compliance and risk management programs. • Created monthly presentations to Top Executives for the Senior Vice-President, Operations. Participated in meetings with these executives and provided follow-up. This improved control of operations through Analysis and Use of KPIs.• Acted as liaison to corporate communications, legal, internal audit, compliance, and contractors during compliance audit.• Ensured open access to and timely update of division’s policies and procedures by creating standards for records management. Developed web applications to share knowledge with group, resulting in increased productivity and elimination of duplication Show less

Created internal communications function for the Enterprise Data Warehouse. Managed all group marketing and communications, including web sites, reports, newsletters, user support materials, and training. • Championed and created the first corporate Intranet website to detail information about the data, applications, services, and support provided by Fannie Mae’s Data Warehouse. The website provided easy access to information used in customer service and marketing decisions and increased… Show more Created internal communications function for the Enterprise Data Warehouse. Managed all group marketing and communications, including web sites, reports, newsletters, user support materials, and training. • Championed and created the first corporate Intranet website to detail information about the data, applications, services, and support provided by Fannie Mae’s Data Warehouse. The website provided easy access to information used in customer service and marketing decisions and increased team productivity. • Supported employee engagement by promoting team and division events, awards, fundraising activities and morale building programs. Used a variety of internal communications tools to achieve employee engagement including: content for intranet, emails, sharepoint site, presentations, etc. • Marketed website to internal customers and added enhancements based on user feedback. Received top division award for project. Increased productivity and saved approximately $300K. • Devised communications strategies to internal clients for new division services; created presentations, training materials, brochures, and branding items.• Created technical and marketing support materials for more than 30 financial and marketing software applications using a range of media including pamphlets, video training, embedded 'Help' functionality, user guides, PowerPoint presentations, and training classes. Reduced training expense and increased productivity. Show less

Mba, Finance

Ba, Liberal Arts