Claire Li Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

(Ongoing) Intern on Acquisition Marketing (CMO Group, Performance Marketing) team10-week research project on Paid Media opportunities to expand WSJ's readership in international markets (APAC emphasis). Conducting weekly data pulls and analyses on email campaign performance. Tracking daily orders, CVR, and sales-to-traffic ratios for Student offers in comp to forecast. Utilizing Excel, Adobe Analytics, and LookerStudio to analyze data on FY24 Intl Sale Campaigns, finding key KPIs (CPO, CVR, CTR) and tracking Paid Media spends.

Los Angeles, California, United States

Marketing 450 Consumer Behavior (upper division elective), Professor Gulden Ulkumen

Los Angeles, California, United States

Being born in Taipei, Taiwan, and growing up in an international school in Hong Kong, being an international student is an integral part of my identity. I joined ISA to advocate for international students at USC and beyond -- to uplift their voices and concerns to the greater community/administration and to make the transition to college a more seamless and welcoming experience.ISA is entrusted to express and promote international students’ concerns and interests, while providing diverse cultural and educational experiences and showcasing social treasures of the international community on campus. We work closely with the Undergraduate Student Government, the Office of International Services, and more.

Los Angeles, California, United States

Los Angeles, California, United States

Taipei, Taipei City, Taiwan

Working closely with both the User Experience and Product Management Teams, I was able to experience the exciting world of a product launch cycle. From the initial research and ideation stages, culminating in preparing a market brief to present to key stakeholders and managers, I had the opportunity to oversee an Exploration Project that analyzed a new feature in Garmin's new line of Smartwatches.

Los Angeles, California, United States

The Entrepre女ers Network was formed by two HKIS Alumni, born out of the lack of resources available to female entrepreneurs. We aim to bridge the gap between aspiring entrepreneurs and current trailblazers by offering free-flowing conversation into the ins and outs of building one's unique brand. All episodes can be found on Spotify, Apple Music, and any other streaming platforms.- Manage the promotion and positioning of The Entrepre女ers Network brand on all social media accounts, including Instagram, TikTok, and LinkedIn. - Implemented and carried out a monthly content calendar, including a posting schedule that has seen +206% overall engagement on social media accounts during the months of January to February (2022).- Keep monthly insights to track account growth and visitor demographics.

Los Angeles, California, United States

Los Angeles, California, United States

Client: SimplySpunConudcted A/B Testing, developed user surveys, presented to client.

Hong Kong Sar

Clients: Starbucks APAC, Standard Chartered, Charles SchwabDeveloped numerous creative briefs and collaborated in conducting market research, culminating in final client presentations to Charles Schwab and Starbucks executives. Worked predominantly on the Emily in Paris x Starbucks collaboration and Standard Chartered NFT-for-Good campaign.

Taipei City, Taiwan

Mouse Clinic Summer Intern- PCR and Electrophoresis Lab work- Data Collection through Microsoft Excel- Biweekly presentations on scientific publications

Hong Kong

Bachelor Of Arts - Ba, Cognitive Science

Bachelor Of Science - Bs, Business Administration

Activities and Societies: Undergraduate Student Government (Programming Assembly Director), Omega Psi (Undergraduate Cognitive Science.

High School Diploma

Activities and Societies: Varsity Volleyball (2018-2021), Winds Ensemble Co-President (2020-2021), UNICEF Club Secretary (2019-2021).