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Claire Worsley is Director of Business Strategy and Operations at Leweston School, with responsibility strategic development and direction, optimising the organisation's operational capabilities, company performance, sales and marketing. Additional experience in HR, L&D, Organisational Development and Design, Public Relations, Event and Information Management. TAP Coaching qualified. Specialities: Business Strategy, Development, Marketing Strategy, Brand Strategy, Public Relations, Event Management, Project Management, Reporting, Communications Planning, Media Planning, Campaign Planning, Learning and Development Management, Performance Management, Competency Based Recruitment, Employee Engagement, Organisational Culture, Resourcing
Leweston School
View- Website:
- leweston.co.uk
- Employees:
- 90
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Director Of CommunicationsLeweston School Feb 2017 - PresentSherborneMarketing and Business Strategy: development of vision, objectives and strategic planMarketing Campaigns: design and implementation including major change and product launchMedia and Communications Strategy: messaging and management of specific campaigns, internal and external communicationsStakeholder management: customer engagement, employee engagement, strategy, planning and communicationBrand Strategy: planning and development, visual and message developmentMarket Intelligence: research and interpretation Operations: development of inter-departmental plansWebsite Development: design, messaging, management and optimisation Digital marketing: design, development and messaging across multiple platformsDesign: design and production of prospectus, brochures and print and e-flyersPress and advertising management: media schedule development, advertising design, editorial Facilitation: support and development of strategy at senior levelData analysis and reporting: sales pipeline, competitor analysis, conversion ratesAlumni Management: management of communications programmeEvent Management -
Hr ManagerHarmonic Limited Jul 2013 - Feb 2017IlminsterHR Strategy: contribute research, analysis and ideas to strategy development aligned to business goals. Deliver against specific initiatives.Assessment and Selection: design and develop assessment centre process, accompanying technical and behavioural competency framework Learning and Development: design and deliver development strategies, processes and interventions at company level. Work with individuals and line managers on design and delivery personal development plans.Organisational Development: identify opportunities for performance improvement through internal diagnosis, process/system review and external researchEmployee Engagement: ensure effective communication and consultation processes to maintain engagement, investigate and develop business culture Performance Management: design, develop and oversee an effective performance management Induction: design and lead on a comprehensive induction for all new employees Talent Management: ensure personal development and promotion in line with business needs -
Resourcing ManagerHarmonic Limited Dec 2011 - Jul 2013Harmonic LimitedSpecification: job/employee requirements Sourcing: company database, internet search, preferred suppliers, targeted adverting campaigns Candidate processing: applications, screening and prequalification, feedback Assessment: design and delivery of interviews and assessment centres Contracts: negotiation, contractual documentation, security and reference checks, renewals and terminationsOn boarding and ongoing assessment -
Marketing ManagerHarmonic Limited Sep 2007 - Dec 2011Ilminster, SomersetMarketing Strategy: development and maintenance to agreed company objectives Website Development: design, messaging, management and optimisation Media Coverage: messaging and management compliant with client sensitivitiesMarket Intelligence: research and interpretation Marketing Campaigns: design and implementation to grow key areas of the businessMedia and Communications Strategy: messaging and management of various strategies to meet specific objectivesBusiness Winning: support to review teams -
Brand ManagementHarmonic Limited Sep 2007 - Dec 2011Brand Strategy: planning and development of internal and external brand Definition of ideal brandPositioning within the marketIdentification of key activity to build awarenessDevelopment and communication of distinguishing brand attributes Establishment of a coherent and consistent visual identity -
Project ManagerThe Gumpathon Feb 2009 - Aug 2011A charity project to raise money for injured service personal in both the UK and US, a team of 6 ran 3530 miles coast to coast across America in 63 days supported by a further team of 6. The event raised £100,000 for three charities. Working as an unpaid volunteer throughout the preparation, event and conclusion.• Project and event planning: scheduling, event plans, legal requirements, budget, insurance and logistics• Sponsorship – over £250000 raised in funds and equipment to stage the event• Stakeholder liaison with British and US military, charities, sponsors, supporters and donors• All aspects of marketing including strategy, branding, fundraising materials and supporters events• Communications, working with a PR firm in the UK but taking full responsibility for the US including all press, radio and television liaison
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Marketing And Development ManagerSt Antony'S Leweston School Feb 2003 - Sep 2007Sherborne, DorsetMarketing Strategy: development and maintenance to agreed objectivesMedia and Communications Strategy: messaging and management of various strategies to meet specific objectivesFundraising: design and implementation of campaign strategy to support continuous developmentAlumni Management: management of active communications programmePublications: design and production of full range of fundraising and marketing publicationsBest Practice: research and advice on established marketing and fundraising practice, opportunities and trendsEvent Management: management of a varied programme targeting current and prospective parents and local communityAdvertising Strategy: design, development and management Comparative Analysis: design of review system to provide comparative dataSurveys and Questionnaires: design of a range of questionnaire to extract feedback from target groups to influence future strategy
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Project AdministratorInteractive Skills 2000 - 2001
Claire Worsley Skills
Claire Worsley Education Details
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English Literature And Language -
St Antony'S Leweston School
Frequently Asked Questions about Claire Worsley
What company does Claire Worsley work for?
Claire Worsley works for Leweston School
What is Claire Worsley's role at the current company?
Claire Worsley's current role is Director of Business Strategy and Operations.
What is Claire Worsley's email address?
Claire Worsley's email address is cl****@****d.co.uk
What is Claire Worsley's direct phone number?
Claire Worsley's direct phone number is +4478854*****
What schools did Claire Worsley attend?
Claire Worsley attended University Of Oxford, City University (Gb), St Antony's Leweston School.
What skills is Claire Worsley known for?
Claire Worsley has skills like Public Relations, Marketing Strategy, Event Management, Stakeholder Management, Fundraising, Strategy, Performance Management, Project Management, Human Resources, Management, Marketing Communications, Media Planning.
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Claire Worsley
London -
2kent.gov.uk, cantium.solutions
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