Claire Walsh Email & Phone Number

Austin, Tx, Us

Us

Us

Austin, Tx, Us

–Oversaw four direct reports and up to four agencies responsible for brand marketing, including organic social, public relations/communications, brand partnerships and content. Collaborated closely with performance marketing team to drive holistic campaigns.–Budget management for brand teams, overseeing up to $2M in spend.–Led strategic planning, OKR development, program management and measurement for brand team. –Led the creation and execution of the company’s Healthcare Heroes give back program during COVID, as well as the development of company’s overall ongoing CSR & ESG strategy and platform.–Drove cross-department coordination to support the launch and marketing of the company’s new business units, including insurtech and financial services departments.–Company spokesperson at industry conferences and presenter on thought leadership panels.

Austin, Tx, Us

Public Relations, Communications and Investor Relations–First internal public relations leader for the company, responsible for building out the PR and communications function & department. –Lead public relations, communications & investor relations efforts for quickly growing outdoor travel and technology company with more than $1.4B gross GMV (transactions on the platform).–Manage multiple external agency teams responsible for storytelling and brand awareness, including consumer PR agency, entertainment agency, Canadian PR agency & link building agency.–Built out press trip program to enable 3+ reporters per month to experience the product firsthand.–Responsible for earned media programs that have driven 132% in coverage volume, 318% increase in ad value & 319% increase in readership of news stories. Programs have 8,000%+ ROI based on ad value.–Oversee internal communications, including employee welfare comms & cross-department product rollout coordination. Created and managed a monthly employee & investor newsletter.–Oversaw strategy, as well as created and distributed employee, owner and renter crisis communications during the rapidly-evolving COVID-19 pandemic.Brand Partnerships–Created brand partnerships program that in its first six months included the execution of 25+ brand partnership campaigns, delivering ~55k+ new email leads, 200MM brand impressions, & introducing more than 15 new brand partners to the Outdoorsy ecosystem.–Oversee team responsible for the full lifecycle of brand partnerships – from recruitment of new partners to relationship management of existing partners to building out full co-marketing programs. –Execute partnership programs that include content, brand activations, co-promoted incentives, contests & giveaways, philanthropic advocacy, education, & affiliate/revenue-share.–Work with cross-department stakeholders to coordinate partnership campaigns, including CRM & email, social, affiliate, product & internal comms.

Austin, Tx, Us

Public Relations, Communications and Investor Relations Lead–Lead public relations, communications and investor relations efforts for quickly growing outdoor travel and technology company with more than $1.4B gross GMV (transactions on the platform).–Manage multiple external agency teams responsible for storytelling and brand awareness, including consumer PR agency, entertainment agency, Canadian PR agency and link building agency.–Built out press trip program to enable 3+ reporters per month to experience the product firsthand for stories.–Responsible for earned media programs that have driven 132% in coverage volume, 318% increase in ad value and 319% increase in readership of news stories. Programs have 8,000%+ ROI based on ad value.–Oversee internal communications, including employee welfare comms and cross-department product rollout coordination. Created and managed a monthly employee & investor newsletter.–Oversaw strategy, as well as created and distributed employee, owner and renter crisis communications during the rapidly-evolving COVID-19 pandemic.

Dallas, Tx, Us

–Media lead for a fully outsourced corporate communications team reporting to the chief communications officer of Carnival Corp., the world’s largest leisure travel company operating 9 global cruise line brands.–Lead corporate executive visibility strategy & execution, including media training, pitching, messaging & prep materials. Also oversee executive media tours planning for Carnival’s CEO and lead team, securing profiles in WSJ, Forbes, Bloomberg, Fortune, CNBC, and Business Insider, among others.–Also serve as media, messaging and comms lead for sustainability, technology and international destination development departments within Carnival, working with execs to create, spread & manage company stories.–Key leadership initiatives include corporate and brand storytelling, consumer media, content creation, corporate marketing, program measurement, partner agency management, crisis & reputation management.–Client lead of newly launched direct-to-consumer healthy home brand, reporting to company’s president & responsible for developing & heading the execution of a targeted, comprehensive & sustained media relations & influencer strategy to increase awareness & drive sales. –Created & oversee reviewer program to get products in the hands of influential media to share their trusted, third-party experiences, resulting in 70+ reporters added to program & 40+ reviews posted in four months.–Client lead overseeing media operations, community involvement and partnership outreach for popular rideshare company to build the brand’s image and increase rider and driver base in the market.

Dallas, Tx, Us

–Worked with Carnival Corporation, the world’s largest cruise company, to implement high-impact marketing communications programs to build the corporate brand, protect the company’s reputation and inspire action among customers, employees, investors, civic leaders and other audiences who matter most to Carnival. –After several high-profile incidents, the team’s PR campaigns boosted reputation, rebuilt perceptions of cruising and supported the recovery of the company, its 9 global brands and the entire industry, leading to “Best of Silver Anvil” honors for the top national overall PR campaign in 2015.–Managed media operations for a multi-year campaign supporting the first U.S. cruise to Cuba in 40 years – a historic voyage that forever changed Cuban travel policy – resulting in PRWeek, SABRE and Silver Anvil awards.–At CES, launched Ocean Medallion – a wearable device and interactive guest experience platform transforming personalized service on vacation – garnering 14,800 stories and a reach of 5.5 billion.

New York, Us

–Commuted weekly to DISH HQ to manage an outsourced news bureau, handling news operations, storytelling content package development, proactive consumer media outreach & social media integration.–Supervised consumer media relations team responsible for 600+ reporter relationships & led news bureau strategy, execution & measurement, surpassing all goals & earned PRSA, IABC & Sabre awards.–Managed DISH product review program, resulting in participation of 70+ reporters & 70+ reviews posted.–Launched DISH’s Hopper with Sling – the first DVR for full TV on the go – generating 230 percent YoY Hopper sales growth, seven percent driven by PR (1,500 percent return on PR investment).–Worked with account senior leadership to provide comms counsel to CMO, CCO & product manager.–Developed content & managed interaction for DISHNews Twitter handle, increasing followers by 53%.–Created and maintained measurement dashboard for month to month view of key media results including interactions, story mining progress and story pitching results.–Supported Ford's Corporate Communications team on a manufacturing, jobs and technology campaign nominated as a PR Week Corporate Brand finalist–Managed Dallas office Fellow program, overseeing the hiring of new candidates and delivering constructive feedback

New York, Us

–Met with subject matter experts at client to “story mine” for potential news opportunities–Developed talking points and created preparation documents for executive media interviews.–Collected research through online searches and in-depth interviews with over 50 senior leaders at PG&E client to build an ongoing internal communications plan.–Provided media relations support to Omni Hotels & Resorts, McKesson and First Choice Emergency Room. –Developed media lists, wrote press releases, blog posts and pitches and pitched media to tell "News Bureau" stories–Created and maintained measurement dashboard for month to month view of key media results including interactions, story mining progress and story pitching results–Managed Dallas office Fellow program, overseeing the hiring of new candidates and monitoring of ongoing intern tasks

New York, Us

–Created media lists, wrote press releases and pitches and pitched media for various clients.–Proactively outreached to consumer outlets for client, securing a placement in Forbes.

New York, Ny, Us

–Selected from nearly 45,000 applicants nationwide to join the national teacher corps of recent college graduates who commit to teach in under-resourced public schools.–Taught in a summer school program for low-income students in the Los Angeles School District.–Taught 4th, 5th, and 6th graders for 3 months at King Elementary in the Kansas City Missouri School District.

–Worked with founders of organization to create a plan to strategically increase presence and impact in the community.–Organized, scheduled, and ran community meetings to drum up support for organization.–Created and distributed promotional materials including press releases, media pitches, flyers, brochures and one pagers.–Created and maintained Twitter and Facebook social media accounts to communicate with publics.

–Answered phones and communicated with clientele on daily basis.–Organized office files and maintained databases.–Distributed emails and promotional materials for company.

New York, Ny, Us

•Researched publications in the area and maintained media lists with contact information•Edited press releases and wrote and distributed pitches to secure coverage for clients