Claire (Yi-Jia) Chen Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, United States

- Develop and manage strategies for service improvements and promotions with stakeholders, project managers and finance, contributing to the overall growth and success of marketing initiatives- Lead strategic content planning on Meta, LinkedIn, and Xiaohongshu to drive brand visibility and consistency, increase social media engagement rate by 10% through strategic content and graphic creation- Execute quarterly reports and track the market with research and market surveys, utilizing analytical tools including Tableau to process databases and report on key metrics

Champaign, Illinois, United States

Gies College of Business -- Real World Practicum Project- Developed a data analysis system and demonstrated its applications- Conducted an internal bank survey to recommend system improvements that reduce training costs- Collected local market data via Simply Analytics, creating visual insights in Tableau for action-oriented presentations- Addressed resource limitations by consulting with data system vendors, offering solutions for system enhancements

Chicago, Illinois, United States

Gies College of Business -- Real World Practicum Project- Partnered with the Chicago Business Consultancy to develop marketing strategies aimed at business growth- Conducted in-depth company and industry research on Chicago's and the U.S. business consulting sector using SWOT analysis, market analysis, and competitor analysis with Census Bureau data- Identified target services and expectations of U.S. business owners through primary research based on survey results- Implemented comprehensive social media strategies and platform analysis aligned with the company’s promotional goals and needs

- Strategies development for multi-channel marketing of 6 product lines, including artificial tears and contact lenses, while supporting 3 product managers and applying expertise to handle diverse tasks and drive sales- Managed over 80 trade marketing promotional materials including product brochures, banners, and trade show visuals in collaboration with design agencies to ensure alignment with strategic messaging- Created brand and disease awareness by overseeing 6 monthly health education articles and 24 word-of-mouth articles, resulting in a 60% positive brand trend and an average 20% share of keyword searches- Arranged and analyzed data for 3 advertising programs by reviewing digital advertisement reports via Google Analytics; the ads materials led to the average impression and reach of each event exceeding 100%- Built a landing page for OPTI-FREE and integrated SEO strategies across all brands, aligning keywords with marketing campaigns and key visuals, while maintaining an average click-through rate (CTR) of 10%- Consulted with advertising agencies to launch 4 seasons of paid advertisements and customer events with graphical content review, achieving 156.34% of target impressions and 141.33% of target clicks- Executed two customer events per month using a CRM platform, including health education and promotion campaigns, resulting in a 40% increase in membership

- Developed and implemented influencer marketing strategies for US and UK projectors markets, leading to an average of 10 direct purchases of 5 models through influencer reviews- Analyzed influencers’ performance and the Google Analytics metrics to lead the strategies adjusting- Collaborated with over 20 influencers and coordinated messaging for impactful product reviews on YouTube, TikTok, and Instagram, resulting in over 2,000 visits to product pages.- Edited over 50 ads videos and materials for social media with strategic alignment, increasing account impressions by 125%

Master Of Science - Ms, Management, Gpa: 3.81/ 4.0

I focused on courses strengthening decision-making and analytical skills: Strategic Management, Accounting, Finance, and specialized.

Bachelor Of Technology And Engineering, Graphic Arts And Communications, Gpa 3.9/4.0

Activities and Societies: ．Vice Director of Student Association of GAC Department ．Director of Academic Section of NTNU Imaging Art Club.