 Strategically laid a foundation to enable future marketing success by establishing requirements for basic data capture to benefit all areas of the business including sales and marketing, client services and career services. Led both the B-to-B and B-to-C sales teams in creating and implementing a unified, consistent sales and account management processes to shift sales from being linear and finite into long term, cyclical opportunities with huge growth potential. The processes also served to improve pipeline management, enable sales and revenue forecasting, increase customer retention and lower the cost of new customer acquisition.  Completed a full brand refresh that included updating the logo and writing new content for and redesigning the look of all of the company’s printed and digital collateral, new website creation, banners and other promotional items.  Established customer email and newsletter communications program including planning, topic outlines, design, topic research, copy writing, landing page design, creation and management, lead capture, execution and analysis. Acted as the CRM (salesforce.com) administrator, customizing the tool to suit the business requirements and managed all reporting and custom reporting requirements. Acted as a lead in the implementation of a new LMS (Learning Management System) and handled the system configuration, data migration, basic set up, extensive testing and bug tracking.

Managed all aspects of customer email and newsletter communications program including planning, topic outlines, design, topic research, copy writing, landing page design, creation and management, lead capture, execution and analysis. Collaborated closely with colleagues to develop and write content for high profile sales presentations, data sheets, white papers, articles and other marketing collateral to be used in the implementation. Managed design and layout for print collateral, HTML emails and website landing pages. Managed conferences and events for the Americas region providing marketing support and collateral as requested by sales teams. Provided cost/benefit analyses on various events with recommendations to repeat or decline future participation, event action plans pre- and post- event, managed event logistics, and optimized booth/table traffic and lead capture. Developed lead nurture program and revised sales lead and opportunity management processes for CRM tool to improve tracking and reporting capabilities for more accurate forecasts and pipeline management, as well as to improve the sales process and shorten the sales cycle.

Developed, created content and designed marketing collateral including competitive analysis documents, data sheets, buyer personas and other sales program tools. Managed program level reporting for ongoing campaigns and revised formats improving the process and data analysis capabilities for lead nurture and lead generation efforts. Assisted with the creation and implementation of new programs to help identify upsell opportunities and support new sales acquisitions through industry benchmarking surveys, and competitive intelligence gathering programs. Assisted with project management and planning for the company’s annual conference organized for health insurance companies. Conference included multiple education tracks, speaking engagements, seminars and workshops that required schedule coordination, presentation development and deliverables due from many different departments and key executives within TriZetto.

Planned and managed all facets of corporate trade show program, reporting to Marketing Director. Identified events, developed cost/benefit analyses, developed trade show booths and event marketing action plan, managed show logistics, marketed company attendance and optimized booth traffic.Collaborated with sales team and project managers to develop and write content for emails, newsletters, webinars, data sheets, and other marketing collateral. Developed, executed and managed lead generation campaigns, coordinated with list and other creative services vendors and provided complete metrics reports around campaigns.Developed and documented sales processes and sales team training. Optimized company use of SalesForce.com SFA/CRM, creating reports and metrics to create sales forecasts track all marketing initiatives and pipeline management activities from initial lead generation to closed sales.

Managed lead generation, prospecting, marketing, customer relations, and operations for the promotional products industry as well as large enterprise accounts. Optimized marketing efforts against the challenge of a small marketing budget.Led a catalog redesign project, working with outside photographers, graphic artists, and printers.Initiated an email marketing program, optimizing repeat and referral business by marketing monthly specials. Developed customer-referral incentive program.Expedited direct materials purchase orders as needed to maintain production in a fast-turnaround, event-driven business. Instrumental with 20% growth in revenues during tenure in position.