Shaped the early business strategy roadmap, ideated and defined MVP feature scope, and designed the final working product, ultimately securing key engagements with the Knight Foundation and Civic Tech Toronto.

Led the rebranding initiative during pivotal transition from an AI think tank to education organization. Overhauled all assets including website, brand identity guidelines, & social media strategy.

Spearheaded the design of 10+ brands and products for emerging ventures, engaging from concept phase to execution and launch. Collaborated with the Pantheon team and outside consultants to determine project and tech feasibility, feature prioritization, and GTM strategies.

Lead the strategic design and development of products, brands, and websites for a diverse range of clients. Advise clients on how to align brand and product(s) with business roadmaps.Select Clients:• &Access (retail consultancy; partners include ICSC & Urban Main)• Linkers (retail analytics business; investors include Falak Business Hub & Brinc)• Basil Labs (AI big data startup; clients include McKinsey & PWC)• USC Viterbi Startup Garage (incubator for early stage tech-startups)

Led UX overhaul, transforming the flagship product and creating a niche offering in an oversaturated market, leading to key partnerships with the Open Geospatial Consortium (OGC) and the Canadian Government.

Transformed initial concepts from the founders into defined product offerings. Designed and oversaw development of two keystone MVP products, aimed at helping creatives from historically marginalized communities to protect and monetize their innovations.

Led brand redesign and deployed brand training program for 25+ employees. Defined social media content strategy and pipeline, leading to a 400% increase of followers on Instagram and 20% increase of followers on LinkedIn. Designed and developed company website, growing the monthly website visitors by 7%.

Co-designed foundational brand identity and platform for SciQuel. Ideated, pitched, & assisted in subsequent development of gamification design concept for user profiles to expand reach to younger audiences and increase user engagement.

Developed data-based visuals to boost social media visibility. Redesigned the company website to improve branding and user navigation. Created a client deliverable template for showcasing large CX datasets in a clear, digestible format.