• Develops the annual B2B strategy and budgets for global WTP marketing• Directs global marketing department to align with regional and company-wide goals• Orchestrates PR across three regions• Oversees the lead generation and development of brand material and messaging• Coordinates global events, speaker spots and award submissions Key accomplishments• Marketing lead generation consistently ranked as #1 lead source for global sales• Achieved first mentions in top tier media outlets such as The Washington Post, USA Today, Sydney Morning Herald, and more• Wrote award submissions that led to WTP winning first company awards at ITIJ and FEM for Assistance Company of the Year in 2022• Developed a messaging and training course for WTP leadership and sales that was rolled out globally in 2024

• Created first marketing B2B strategy and budgets for global WTP marketing• Built lead generation funnel and quarterly campaigns to support sales pipeline• Coordinated PR across three regions - onboarded two teams in 2021• Oversaw the development of brand material and messaging

• Created content for internal and external communications including campaigns, presentations, printed material, tender support, and social media• Trained regional sales team and subject matter experts on public speaking, personal branding, and social selling• Wrote for and supported the design of presentations and campaigns• Managed the PR pipeline, drafts press materials, and leads media relations initiatives• Compiled and edited case studies, whitepapers, testimonials

I wrote content that educated and informed customers, stakeholders, and the public while ensuring the brand's tone of voice was consistent across all communications. Improved the customer journey, specifically the communication and messaging involved; this was done by designing a fresh, new layout that showcased the company's culture and messaging for the customer onboarding process via email communication. Project managed external graphic designers.

I wrote copy material for internal and external audiences through editorial publications, advertising, and creative writing assignments. Edited and proofed communication materials. Participated in campaigns with marketing teams, physicians, and clinical managers to develop patient stories and other articles about our hospital experience. Helped manage social media platforms including Facebook and Twitter.

I created a marketing analysis and strategic plan for the 2015 construction season. Redesigned and updated the company's website as well as individual project websites. Helped ensure optimal communication between companies and their stakeholders. Managed and utilized online resources including Google Apps and FrontLine's website. Built trusting relationships with the stakeholders by disseminating information and answering questions.

I worked on all aspects of public relations at the hospital from social media to writing articles and creating press releases. I also developed the internship application processes.