Clair Sidman is a marketing thought-leader, a consumer champion, a leadership coach-sultant, and a skilled storyteller who is dedicated to helping brands drive impactful, relevant, sustainable growth. She is a master in understanding the next generation consumer’s behaviors, attitudes, perceptions and helps brands develop innovative marketing that propel them to the forefront of consumer consideration. She transforms brands from “I’d like to try it” to “I must buy it”, by offering a fresh perspective and taking a nimble and futuristic lens on trends and market shifts.Clair was most recently the Head of Industry Strategy + Insights at TikTok where she led a high-performing team of strategists developing go-to-market strategies for 18 industries in North America including Fashion, Luxury, Retail, CPG, Travel and Auto. Prior to that Clair was the Head of Integrated Marketing for NYX Cosmetics at L’Oreal USA where she repositioned the OG Millennial Instagram beauty brand into a cool Gen Z #TikTokMadeMeBuyIt phenomenon and earned TikTok’s “Top Brand + Campaigns that Inspire Us” award in 2020.Clair is motivated by experiences and creating lasting memories. A self-proclaimed “Joy Junkie” she is passionate about traveling the world and gaining inspiration from the diversity and differences that various cultures and communities offer. Living on a Kibbutz in Israel, learning to cook local cuisine in Thailand, hiking Machu Picchu, working with Habitat for Humanity building houses in New Orleans after hurricane Katrina, all helped her widen her perspective on humanity and celebrate diversity. Clair’s personal philosophy is that a brand’s ability to respect the uniqueness of the individual is the keystone to creating connection, loyalty, and trust.