Claiton Santos Email and Phone Number
Claiton Santos personal email
- Valid
- 27 years experienced in brand building;- Specialized in designing 360˚ strategies for global companies;- Creative, target oriented and challenge driven business executive;- Solid experience in Global businesses and marketing management;- Active participation in the process of internationalization of brands like Havaianas (Flip Flops), Todomoda (Lifestyle Accessories) and Isadora (Lifestyle Accessories);- Management of multifunctional / multicultural teams (Commercial/Business, Product, Retail, Marketing, Finance and Operations) in Brazil, Mexico and other countries as the local General Manager/CEO;- Retail / Omni-channel Management ("Phygital") - Project management;- Solid experience in implementation of startups in different markets and regions;- High knowledge of shoes and fashion accessories worldwide;- M&A, P&L, Budget controlling and optimization;- Trilingual. Fluent written and spoken English/ Spanish/ Portuguese.INTERNATIONAL EXPERIENCE- Latin America: All countries;- North America: United States and Mexico;- Africa: South Africa and Angola;- Europe: England, Germany, Holland, France, Italy, Switzerland, Spain and Portugal;- Asia: South Korea, Japan, Taiwan, Philippines, Hong Kong, China, India and Indonesia;- Pacific: Australia and New Zealand.
Blue Star Group (Todomoda, Isadora)
View- Website:
- bsg.global
- Employees:
- 950
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Global Expansion DirectorBlue Star Group (Todomoda, Isadora) Jan 2021 - PresentSão Paulo, Brasil
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Country Manager - BrasilBlue Star Group (Todomoda, Isadora) Nov 2017 - Jan 2021São Paulo, Brasil
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Havaianas Brand DirectorTc Impo Mexico Sep 2015 - Nov 2017Cidade Do México, México• Expatriate to Mexico to be responsible for the Havaianas brand construction and business management in the country;• P & L administration;• Responsible for the annual business plan to B2B, Ecommerce, Retail / standalone stores and franchise;• Responsible for the culture and brand DNA implementation to the targets in Mexico + annual objectives and goals for the teams;• In line with global standards and best practices, responsible for the product launches and institutional brand campaigns in Mexico;• Main contact for strategic discussions with the brand headquarters in Brazil and other countries operations regarding to the Mexican market;• Leader of high performance teams;• Strategic contact with key accounts, suppliers, advertising agencies, press and influencers for improving the business relationship;• Official spokesperson to the press;• Marketing budget accountability and management.
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International Marketing Manager - HavaianasAlpargatas S.A. Oct 2009 - Sep 2015São Paulo E Região, BrasilResponsible for managing the Havaianas brand to Latam, Asia, Pacific and Africa. Focal point for the business strategy and brand communication. - Marketing Plan development for each country based on the company goals; - Market data and research analysis; - Product strategy by channel; - Launch of new brand collaborations and partnerships (Havaianas + Missoni, Havaianas + Valentino, Havaianas + Swarovski, Havaianas + Vilebrequin); - Analyze scanning-data and build projects for the development of key accounts; - Accountability of the Marketing budgets (Media, PR & Events, Trade and Digital); - Media, PR, POS and E-Commerce Plans: Strategy, implementation and ROI analysis for different countries and different market realities; - Campaign definition and briefing for agencies and suppliers (Brazil and abroad); - Global brand content definition for Social Media and PR; - Planning, implementation and analysis of the results of special point of sale activities; - Identification of opportunities and / or risk for brands development; - Management of high performance and multi-cultural teams; - P&L management; - Staff and new partners training about the brand. -
International Activations Manager - HavaianasAlpargatas S.A. Jan 2005 - Oct 2009São Paulo E Região, BrasilResponsible for planning and execution of the Havaianas brand activations and startups overseas.- Responsible for special projects such as “Havaianas shop in Shops" in stores like Galeries Lafayette - Paris, El Corte Inglés - Madrid / Lisbon, Manor – Lugano and Zurich, Nordstrom – LA, Bloomingdales – NY and "special windows" at Printemps – Paris and De Bijenkorf – Amsterdam, General Pants – Australia;- Coordination of partnerships such as the participation at the Oscar-Academy Awards for 04 consecutive years (partnership, special product + packaging + public relations management);- Product launches in more than 100 countries;- Special partnerships and participation in fashion tradeshows like Bread and Butter Berlin and Barcelona, PITTI UOMO - Florence, MICAM - Milan, Who's Next and Première Vision - Paris;- Contact with business partners, Sales and PR agencies in Brazil and abroad.
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International Promotion And Events ManagerAlpargatas S.A. Mar 2001 - Jan 2005São Paulo E Região, BrasilResponsible for planning and execution of the company's special concepts overseas (Alpargatas brands: Havaianas, Topper, Rainha, Mizuno, Timberland and Locomotiva)- Strategic projects for stores like Galeries Lafayette - Paris, Manor - Lugano, Nordstrom - LA, Printemps – Paris and General Pants – Australia;- Participation in international tradeshows like WSA - Las Vegas, Magic - Las Vegas, SurfExpo - Orlando, ASR - San Diego, IFAI - Charlotte;- Budget controlling;- Certification and training of new Distributors overseas;- Contact with business partners and agencies in Brazil and abroad.
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Communication Coordinator - BrazilAlpargatas S.A. Sep 1998 - Mar 2001São Paulo E Região, BrasilResponsible for planning and execution of the Havaianas brand Marketing campaigns and initiatives in Brazil;- Strategic partnerships with fashion brands to create special co-brands like "Havaianas + HStern" and "Havaianas + Montblanc";- Management of events in Brazil like SP Fashion Week (booth with product customization);- Coordination of the participation in tradeshows like COUROMODA - São Paulo, FRANCAL - São Paulo, ABAD - Rio de Janeiro and APAS - Rio de Janeiro;- Development and production of ATL and BTL campaigns and materials.
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Trade Marketing Analyst - BrazilAlpargatas S.A. Apr 1994 - Sep 1998São Paulo E Região, BrasilResponsible for managing the POS of the Havaianas brand in the South and Southeast of Brazil:- Coordination of the VM Team;- New store space achievements;- POS materials development and Distribution;- Analysis of profitability of clients and channels.
Claiton Santos Skills
Claiton Santos Education Details
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Business, Management, Marketing, And Related Support Services -
Marketing And Advertising -
Advertising -
Advertising
Frequently Asked Questions about Claiton Santos
What company does Claiton Santos work for?
Claiton Santos works for Blue Star Group (Todomoda, Isadora)
What is Claiton Santos's role at the current company?
Claiton Santos's current role is Global Expansion Director na Blue Star Group (Todomoda, Isadora).
What is Claiton Santos's email address?
Claiton Santos's email address is cl****@****ail.com
What schools did Claiton Santos attend?
Claiton Santos attended Anglia Ruskin University, Escola Superior De Propaganda E Marketing, Universidade Anhembi Morumbi, Panamericana . Escola De Arte E Design.
What are some of Claiton Santos's interests?
Claiton Santos has interest in Managing, Fashion, Trade Marketing, Marketing, Arts, New Tecnologies, Music, Travel, Brand Building.
What skills is Claiton Santos known for?
Claiton Santos has skills like Marketing Strategy, Brand Management, Marketing Comercial, Marketing Management, Marketing Communications, International Business, Brand Development, Brand Awareness, Trade Marketing, Product Marketing, Events, Marketing.
Who are Claiton Santos's colleagues?
Claiton Santos's colleagues are Acela Salas Rivera, Enrique Zamora, Claudia Antonia Julio Espinoza, Drucilla Herrmann, Xiomara Bogado, Corina Victoria Arzapalo Landa, Karla Hernandez Dorantes.
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2gmail.com, corteva.com1 +643623XXXX
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Claiton Santos
Head Of Data Visualization / Data Scientist / Data Analyst At Genoa PerformanceSão Paulo, Sp -
Claiton Santos
Administrador De Empresa | Comercialização De Commodities | Armazenagem De Grãos | Logística | Analista De Mercado | Gestor Em Comercialização | Curso Prático De ComercializaçãoPasso Fundo, Rs -
Claiton Santos
São Paulo, Sp
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