Caroline Lalla Email & Phone Number

Chapel Hill, Nc, Us

Chapel Hill, Nc, Us

Durham, North Carolina, United States

Raleigh-Durham, North Carolina Area

-Led the ChannelAdvisor North America demand generation team overseeing integrated marketing campaigns, paid media, account-based marketing (ABM), content marketing, direct mail, email marketing, paid social and webinars.-Managed Rithum's global ABM campaigns for named enterprise and strategic accounts that resulted in 11 marketing opportunities and $672,000 in pipeline in just 3 months (Q1 2024).-Solely owned the company’s North America demand generation function for seven months during organizational transition, including: managing several prospect and customer campaigns end-to-end, overseeing request for proposal (RFP) process and onboarding two new agencies.-Successfully managed high six-figure budget, ensuring fiscal compliance.-Sourced and managed external advertising vendors, agencies, contractors and freelance writers, editor and designer ensuring mutually beneficial relationships and alignment.-Collaborated with paid media agency on a multichannel global rebrand campaign including channel identification, budget allocation, messaging and content and new website.Software- 6Sense, Salesforce, Marketo, Google Ads, Google Analytics, Wordpress, Domo, LinkedIn Ads, Zip, Slack, Notion, Asana, Zoom, Canva*ChannelAdvisor was acquired in November 2022 and rebranded as Rithum in December 2023

Engaged with start-up that created two apps: an app for college students and an events-focused app for communities.

Raleigh-Durham, North Carolina Area

Managed end-to-end B2B demand generation marketing campaigns for the Avalara CertCapture product including email nurture campaigns, content marketing, content syndication, direct mail, events, sales enablement, social media and webinars.- 89% sales pipeline and 70% closed won opportunities were marketing sourced (Q1 2016).

Raleigh-Durham, North Carolina Area

Managed the content for Lenovo Companion app, a Lenovo-developed app that was preloaded on all Lenovo Windows 8.1 PCs and tablets globally. -Managed the content for Lenovo Companion app, a Lenovo-developed app that was preloaded on all Lenovo Windows 8.1 PCs and tablets globally.-Developed the content strategy, managed the global editorial calendar, freelance writers and budget. -Created scalable processes that resulted in a 200% increase in content production.-Increased average daily visitors 113 percent and repeat visitors 143 percent compared to the averages in the previous version of the app for the same time period.-Enabled revenue tracking in the app for software, accessories and services purchases.- Received Ecosystem & Cloud Services President Team Award and two Individual Performance Awards.Selected to attend "Young Talent Roundtable" with Gina Qiao, SVP Human Resources.

Raleigh-Durham, North Carolina Area

Managed the web content and resource center for Large Enterprise (LE) and Public Sector (PS) portals on Lenovo.com.-Managed end-to-end lead generation and display media campaigns with external agency.-Developed content strategy and managed content production process with internal and external team.-Sourced and onboarded new content marketing software and established workflows for cross-functional team improving team collaboration and efficiency.-Doubled content and media budget from FY2012 to FY2013 due to successful performance.-Optimized the strategy for a blog writing project that resulted in 31% savings and brought online product catalog design and development in-house resulting in a 67% savings.