Director, General Manager Of Lifestyle Verticals (Digital, Entertainment, Travel, New Markets)
San Jose, Ca, Us
Led an experimental, vertically-focused, cross-functional team of 14 (relationship managers, account managers, sales execs, marketers, strategists, solution engineers) addressing ~400 high growth relationships in a series of non-retail vertical industries. We reset existing strategies for digital goods, media, airlines and online travel agencies. We also defined new approaches to address real-money gaming, sports & stadiums, hotels, theme parks, and billpay segments. Within 15 months of inception, Lifestyle became the largest and fastest-growing (37% YOY) revenue source in Large Enterprise. When the LE team was re-reorganized from verticals back into a functional structure, we preserved the industry expertise we'd gained, and Lifestyle merchants went on to become top engines of growth for PayPal in 2015 and 2016.