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I am a transformative executive leader that has repeatedly demonstrated the ability to create value and monetize growth strategies that balance diverse stakeholder groups, especially for SaaS companies . I am a specialist in building and executing organic and inorganic growth strategies and have done so through leading the Marketing, Sales, Operations, Product, Finance and Strategy functions while also executing multiple M&A transactions and strategic partnerships. I have led three investor/owner exits with both strategic and financial buyers. Through partnership and collaboration, I have helped hundreds of teammates, fellow executives, investors and partners accelerate their missions, careers and prosperity.
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Chief Customer OfficerAuturaIndianapolis, In, Us -
Chief Executive OfficerTraxero Aug 2023 - PresentPark City, Utah, Us -
Chief Operating OfficerTraxero Jan 2022 - Aug 2023Park City, Utah, Us -
Cfo And Growth PartnerTailwind Jun 2021 - Mar 2022Oklahoma City, Ok, Us -
Saas Growth AdvisorFreelance Dec 2014 - Mar 2022Partnering with SaaS companies in multiple industries as a de facto COO/CFO to establish and execute growth strategies, operating plans and capital allocation priorities.
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Coo / Chief Strategy OfficerMemberclicks, A Personify Company Dec 2018 - Feb 2021Atlanta, Ga, Us- Led the deal process for the sale of MemberClicks to Personify and Pamlico Capital. The deal generated an excellent return on invested capital for private equity investors Level Equity and Five Elms Capital.- Built and executed strategic growth plans resulting in a 4x increase in revenue and 27 points of improvement in EBITDA margin over three years.- Served as the general manager for MemberClicks’ event and conference management solutions, driving +30% annual growth while implementing cross sell initiatives, operational synergies and launching a virtual conference management solution.- Consolidated and integrated the technical support and professional services functions from three legacy companies while maintaining >98% customer satisfaction and positive Net Promoter Scores. -
Vice President, Finance And AdministrationMemberclicks, A Personify Company Oct 2017 - Dec 2018Atlanta, Ga, UsJoined the executive team of MemberClicks after WebLink International was acquired in a deal financed by Level Equity and Five Elms Capital. - Led M&A activity and the subsequent integration of three strategic acquisitions.- Point person and architect for board and investor communication and reporting – including board meeting materials, monthly financial and operational reporting and governance matters. - Sourced, negotiated and closed on two rounds of growth financing with Square 1 bank (acquired by PacWest).- Implemented Intacct as the consolidated financial operating system for three North American entities and the consolidated platform for the revenue cycle management.- Constituted MemberClicks’ first People Operations team which curated the existing employee experience, created a valuable employer brand and launched dozens of talent management initiatives – leading to employee Net Promoter Scores of 70+ and repeated recognition as a “Best Place to Work” in Georgia and Indiana. -
Coo / Cfo / Chief Strategy OfficerWeblink International Oct 2014 - Oct 2017Indianapolis, In, Us- Led the exit process to sell the business to MemberClicks, a private equity-backed strategic buyer.- Led product development through two of the biggest product releases in company history in successive quarters. Outcome of the releases was increased product adoption and improved customer retention rates.- Rebuilt and restructured the Marketing team to increase lead and sales pipeline generation through successful programs for digital inbound demand generation and content marketing.- Expanded TAM by 20x through targeted outbound vertical sales and marketing efforts. - Restructured operating model to take the business from EBITDA margins of negative 25% to break even in under two years.- Implemented customer success strategies resulting in a 94% customer retention rate and 99% customer support satisfaction rate.- Identified and leveraged business process and technology improvements to reduce COGS and improve gross margins from 58% to over 70% -
Vice President Of Finance And OperationsWeblink International Sep 2011 - Oct 2014Indianapolis, In, Us- Refinanced existing venture debt facility through a revolving line of credit with SaaS Capital.- Raised $3 million Series B venture round that resulted in a 2x return on invested capital in under two years. - Implemented Microsoft Power BI to analyze customer data and create segmentation strategies for customer success, sales and marketing that led to accelerated growth. - Achieved 30% reduction in technical support volume through root cause analysis highlighting product enhancements, UI/UX improvements and self-service customer support opportunities -
Director Of Online Student OperationsEsi Educational Services Apr 2010 - Sep 2011Carmel, Indiana, Us- Led the launch of the online learning division and delivered the biggest classes of new student enrollments in company history.- Designed and implemented a custom version of Microsoft Dynamics CRM for use in tracking online student enrollment and student success. -
Deputy Commissioner Of Vehicle Services And FulfillmentIndiana Bureau Of Motor Vehicles Sep 2008 - Jun 2010Indianapolis, In, Us- Responsible for the accurate and timely processing of over 9 million vehicle title and registration transactions (75% of all BMV transactions). - Reduced average turnaround time for vehicle title transactions from 16 days to 3 days by implementing a document imaging and workflow platform.- Led project to centralize and automate license plate fulfillment by building a public/private partnership. Project decreased inventory by 70% and saved the state $2 million per year. -
Director Of Customer SolutionsIndiana Bureau Of Motor Vehicles Apr 2007 - Sep 2008Indianapolis, In, Us- Improved customer satisfaction to 97% across the entire state and was awarded the Governor’s Public Service Achievement Award for the resulting customer service turnaround.- Consolidated online vehicle renewal processing operations into a single fulfillment center. Leveraged this operation to migrate over 2 million annual transactions away from license branches using other, more efficient channels. -
Customer Operations DirectorBmg Columbia House Apr 2003 - Mar 2007Us- Built and executed an integration plan for customer operations when Columbia House was acquired by Bertelsmann in 2005 which delivered cost savings of $11 million (35%) in the first year.- Proposed and implemented upsell, cross-sell and customer retention programs that led to channel revenue growth of $25 million over three years.- Reduced operating expenses by 25% through sourcing strategic vendor relationships and implementing a customer service segmentation strategy.- Implemented a data warehouse to consolidate data across 40 million annual customer interactions, improving financial and real time operating metrics for decision making. -
Member Board Of DirectorsPeerless Electric Supply Co Jul 2001 - Jan 2004- Member of Board of Directors for a closely held $20 million electrical supply company.- Led the Board and company management through an unexpected leadership transition - Selected and partnered with an investment bank to facilitate the sale of the business - Successfully sold the business to a strategic buyer for a favorable multiple of EBIDTA -
Senior ConsultantErnst And Young Llp Jun 2002 - Apr 2003London, Gb -
Senior ConsultantArthur Andersen & Co. Sep 1999 - Jun 2002 -
Strategic Planning InternEy Jan 1998 - Jul 1998London, Gb
Chris Landis Skills
Chris Landis Education Details
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Depauw UniversityEconomics And Management
Frequently Asked Questions about Chris Landis
What company does Chris Landis work for?
Chris Landis works for Autura
What is Chris Landis's role at the current company?
Chris Landis's current role is Chief Customer Officer.
What is Chris Landis's email address?
Chris Landis's email address is ch****@****ail.com
What is Chris Landis's direct phone number?
Chris Landis's direct phone number is +120266*****
What schools did Chris Landis attend?
Chris Landis attended Depauw University.
What are some of Chris Landis's interests?
Chris Landis has interest in Social Services.
What skills is Chris Landis known for?
Chris Landis has skills like Leadership, Strategic Planning, Strategy, Management, Business Planning, Venture Capital, Finance, Customer Experience, Cross Functional Team Leadership, Business Intelligence, Business Process, Financial Analysis.
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