Casey Lane Email & Phone Number

New York, NY, US

New York City Metropolitan Area

• Serviced the top national television networks and digital publishers, providing insight and advice as a subject matter expert in digital audience analytics across desktop, mobile, CTV, ad tracking, and social media.
• Managed strategic client relationships, identified new revenue opportunities, and owned complex ongoing initiatives and projects for both top network clients and across multiple teams internally.
• Served as the primary digital video subject matter expert for sales team and client success, providing demos in support of sales pitches to new clients, as well as trainings ensure full product adoption for existing.
• Published and presented generalized and client specific data insights, highlighted key findings and created investor presentations on digital industry trends for client senior executives, as well as for publishing on.
• Founding member for the development of Comscore University, the upcoming training module that will provide end users their official Comscore Certified User designation.
• Work directly with product team to transition legacy Comscore reporting in to Core UI, Comscore’s UI of the future, to ensure essential functionality is available alongside new enhancements in a client friendly manner.

New York City Metropolitan Area

Greater New York City Area

Responsible for managing and developing a $2.5 million book of business within the staffing industry. Identify and develop multi-level relationships with key decision makers and influencers to ensure retention and relationship stability. Create strategic account plans as a roadmap for growing client revenue and delivering best in class client satisfaction..

Greater New York City Area

• On-site liaison for top Canon client, responsible for managing software and Canon devices across multiple locations.
• Create performance reports tailored specifically to client needs; extract and analyze activity reports to better serve the demands of the client.
• Identify and implement new standards and procedures to increase efficiency by 32%
• Conducted coaching and training of new client staff to promote end-user daily operation and increased client satisfaction.
• Manage client’s usage of Canon proprietary software for tracking the usage to provide maximum efficiency.
• Accomplishment: Transformed an at-risk account by providing top-line client management and solutions, ultimately resulting with improved client satisfaction and the early stages of a 3-year contract extension.

Jericho, NY

• Created and managed company-wide events and initiatives for national Weight Watchers organization.
• Designed company themes and messages and distributed via marketing materials disseminated during national events for employees and members.
• Coordinated travel and logistics for national meetings and events.
• Constructed food and beverage menus consistent with the standard Weight Watchers diet, to keep in line with company mission and culture.
• Provided round-the-clock onsite event support, troubleshooting issues with vendors and attendees.

Florham Park, NJ

• Managed the logistics and execution of all official team activities, including travel, training camps, and player acquisition.
• Voted 2011’s #1 Operations Department of the National Football League.
• Created and implemented internal team marketing materials, including department manuals, visiting team stadium guide, training camp policy book and the recently-acquired player brochure.
• Drew up annual plans for training camp, game travel and daily transient travel.
• Liaised with training facility and corporate office to relocate to new unified location.
• On-field contact between team and media, providing security and assistance as needed.

Madison Square Garden

• Created pre and post game notes highlighting key aspects of games
• Scorekeeping and game statistic functions for radio broadcasting booth
• Produced team clips on a daily basis
• Collect in-game stats and distribute to various members of the team and assembled media
• Record and transcribe post-game quotes from the home and visiting teams