Clara Annermalm Email & Phone Number

• BAT is making a transformational journey and is taking the next step in the digital landscape. As Head of D2C I was responsible for developing the E-commerce and online marketing strategy for the tobacco free snus.
• Budget responsibility for the E-commerce & Online Department.
• Drive revenue, define KPI:s and ensure positive KPI trends.
• Develop Ecom and online marketing strategy and set a clear vision and direction for the team.
• Accelerate D2C with best-in-class shopping experience through platform enhancements and unique consumer value propositions.
• Unleash full potential of each digital channel (SEM, SEO, CRM, SoMe, Influencers, YT etc).

Landskrona, Sweden

• As Head of Marketing & E-commerce at JaBaDaBado I was responsible for setting the strategic direction for the company, driving the innovation and transformational journey from traditional retail to a digital-first.
• Strategically set the direction and lead the digital transformation journey of the company.
• Support the team with the deployment of the strategy.
• Budget and P&L responsibility, creating annual marketing plans and budget.
• Drive digital marketing efforts (E-com, SoMe, SEO, SEM, CRM) to build a strong digital presence.
• Orchestrate and implement a new and scalable E-commerce platform from end-to-end.

Malmö

• Brand Manager for Nutella and Ferrero Rocher on all Nordic markets. Responsible for driving brand growth and profitability on all markets by building strong business plans, adapted to each local market.
• P&L and budget responsibility
• Building business plans and strategy for Nutella and Ferrero Rocher
• Marketing strategy, distribution strategy and category- & product management.
• Driving product portfolio optimization and ensure successful product launches.
• Secure strong media plans and managing external media agencies.

Malmo, Sweden

• Brand Manager for Clarins, no1 selective skin care brand in Europe. During my time at Scandinavian Cosmetics I was also brand manager for make-up and fragrances. Responsible for delivering a strong growth masterplan.
• Budget and P&L responsibilities.
• Plan and implement strong marketing and campaign plans that drive revenue growth.
• Adapt global brand marketing strategies into winning local executions.
• Develop and execute launch strategies and marketing support for new products and brands.
• Optimize the assortment to secure an attractive portfolio with profitable SKU:s.

Malmo, Sweden

• Produktchef inom skönhetskategorierna; make-up, hudvård, hårvård och dofter. Ansvarig för att skapa tillväxt för respektive varumärke genom att utveckla och implementera strategier, marknadsplan och kampanjaktiviteter.
• Budget och resultatansvar.
• Ansvarig för respektive varumärkes marknadsplan, marknadsstrategi, sortimentsstrategi, kampanjer och lanseringar.
• Ansvarig för 360º kampanjplaner och aktivering såväl online som offline.
• Förhandla avtal, priser, investeringar mm med huvudmännen.
• Inköpsansvar, analys och forecasts för att säkerställa optimala lagervärden.

Digital Analytics - Conversion & Visualization

Activities and Societies: Under kursen fördjupar du din förståelse för mät- och arbetsmetodiker inom digital analys.

Google Analytics, Google Ads Grundkurs, Google Ads Fortsättningskurs, Annonsering På Fb & Ig

Effective Communications & Human Relations/Skills For Success

This course will help you master the capabilities demanded in today's tough business environment. You'll learn to strengthen interpersonal.

Masters Degree, Marketing & Business Strategy

Education record