• Lead the marketing team.• Develop and lead marketing plans across multiple teams.• Plan and coordinate co-marketing activities to increase cross-industry collaboration and sell-out activities. • Partner with sales teams to determine how to use marketing to influence the sales pipeline.• Manage marketing programs, track results, analyze data and measure impact/ROI.• Open collaboration and exchange of strategies and plans with customers and sales teams in region.• GTM strategies and new product launch planning.• Build relationship with media to coordinate the interviews and PR.• Formulate the online marketing strategy to boost the lead conversion rate and SEO optimization.• Implement the social media marketing to gain product visibility and increase inbound traffic.• Data-driven marketing with Google Analytics.• Product video planning and production.• Organize and coordinate exhibitions.

• New business development in EMEA region.• Conduct market research and competitiveness analysis to identify new business opportunities in European retail and hospitality market specializing in POS, Kiosk, Panel PC and Tablet.• Engage with new customers to understand the requirements and formulate tailored made solutions to meet customer’s long-term business goals.

Managed tier-one accounts and developed new business in Americas focusing on POS, self-service Kiosk, Panel PC, Tablet, and Touch monitor.• Identified new business opportunities and engaged with customers focusing on hardware distributor, system integrator and software companies in retail and hospitality market.• Successfully developed new business into tier-one fast-food chains in North America.• Successfully executed 10+ ODM projects and coordinated with external and internal teams to meet product development and production schedule.• RFI/RFP/RFQ preparations.• Cost and BOM analysis. • Customer escalation management. Led cross-functional teams to resolve engineering and quality issues.• Ensured customer satisfaction and retention by delivering exceptional customer services.• Managed regional sales reps to expand new business and projects.• Reviewed and managed all aspects of contracts including sales rep, distribution, market exclusive, pricing, rebate program, production, and exhibition.• Organized marketing events and exhibitions, and coordinated with customers on sell-out events to promote new products.• Outperformed business growth in three consecutive years – delivered 30% of total revenue of product lines in 2018.

Developed corporate branding strategy, planned and executed marketing activities for partners, distributors, retailers and E-Commerce in Americas.• Conducted market research and competitiveness analysis to generate branding strategies with product marketing team.• Managed overall marketing activities with sell-through, sales spiff, sales contest and rebate promotion programs.• Planned and coordinated brand marketing events including online and offline campaigns, new product launch planning, and organized exhibitions and road shows from booth design to contractor coordination.• Implemented Google Ads and Facebook marketing programs. Analyzed and optimized Ads performance to increase brand awareness in Americas.• Built relationship with media to raise the brand exposure. (product review, PR, interviews)• Worked closely with American account teams to analyze sales data to optimize marketing performance.

Developed new business and drove sales in Latin America market focusing on LED component, LED module and lighting fixture. • Expanded Edison’s LED market to Latin America. Successfully set up the first exclusive distributor in Dominican Republic. Tripled the sales revenue and profit increased from 25% to above 35%.• Customer relationship management, and cross-functional team coordination.• Organized exhibitions and marketing events.