• Generates comprehensive analytics reports for websites and Google Ads, analyzing key performance indicators (KPIs) to evaluate campaign effectiveness, measure website traffic and engagement, and identify areas for improvement, providing valuable insights for data-driven decision-making• Designed and developed a dynamic event website using Cvent, showcasing the event details, agenda, speakers, and registration information, resulting in an engaging and user-friendly online platform• Coordinates the design and distribution of promotional materials across online and offline channels• Led the successful rebranding and redesign initiative for the company's website, collaborating closely with a web design company to conceptualize, implement, and launch the new website, resulting in a modernized online presence and a 6% decrease in bounce rate YoY• Collaborates with cross-functional teams including Sales, Management, Product Marketing, and Production to ensure alignment and consistency in messaging, resulting in an increase in overall campaign effectiveness• Develops and brands Microsoft PowerPoint presentations, ensuring a consistent and visually appealing representation of marketing materials, resulting in enhanced professionalism and impactful presentations• Organizes marketing assets, ensuring efficient distribution to the company, and maintaining accuracy and consistency in messaging across materials• Utilizes Adobe Photoshop to edit and enhance images for marketing materials, ensuring high-quality visuals that aligned with the brand identity and resonated with the target audience• Creates reports and flyers using Adobe InDesign, combining creative design elements with informative content to produce visually appealing and informative collateral• Leverages Adobe Illustrator to design and create branding elements, including logos, icons, and graphics, contributing to a cohesive and visually impactful brand identity

• Orchestrated client acquisition and onboarding processes, encompassing pitching and proposing web and brand designs, copywriting, implementing SEO strategies, and ensuring seamless offboarding experiences. Proficient in utilizing project management software, web design tools, Adobe products, Figma, and Canva• Spearheaded end-to-end website UX/UI design initiatives, successfully delivering and launching 9+ websites. Adhered to a meticulous design process, ensuring optimal user experiences and visually appealing interfaces• Proficiently edited and enhanced digital videos, banner videos, voice-overs, animated GIFs, and After Effects animations, adding a polished touch to multimedia content.• Demonstrated expertise in branding, encompassing the creation of design personas, use cases, mood boards, and branding materials. Develops comprehensive branding strategies and delivers visually compelling assets, including logos, style guides, wireframes, user flows, and content marketing materials.• Exhibits exceptional time-management and communication skills while single-handedly owning and managing multiple accounts as the sole designer, ensuring effective project execution and seamless client communication

• Demonstrates exceptional organizational and leadership skills, overseeing and guiding practices with a strong commitment to integrity and honesty, resulting in enhanced character development and skill progression for each student• Drives collaboration with Facebook groups and employs effective digital marketing strategies to expand the reach and generate increased demand for services, thereby maximizing brand visibility and attracting a wider audience• Recognized as the foremost kids' tennis coach in Jacksonville, consistently receiving first-rate recommendations and positive feedback from clients on various social media platforms, validating a strong reputation for delivering exceptional coaching experiences

• Led tennis practices across esteemed private schools in Jacksonville, FL, including Bolles and St. Paul's, as well as at the summer camp held at Ponte Vedra High School, imparting tennis skills and fostering a passion for the sport among students aged 3-13• Demonstrated strong leadership abilities by effectively managing student-athletes and providing guidance to other tennis coaches, contributing to a positive and cohesive team environment• Developed comprehensive lesson plans tailored to the needs and skill levels of individual students, ensuring engaging and progressive learning experiences while promoting overall skill development in tennis• Fostered a supportive and inclusive atmosphere, utilizing creative teaching techniques to keep children actively engaged and motivated throughout lessons, resulting in enhanced participation and skill acquisition

• Implemented A/B testing methodologies to optimize landing pages and email campaigns, resulting in significant increases in conversion rates and improved overall performance.• Utilized Google Analytics, Google Search Console, Semrush, and Ahrefs to develop comprehensive monthly KPI analytic reports, providing valuable insights and data-driven recommendations for enhancing digital marketing strategies.• Devised and executed strategic paid digital marketing campaigns across AdWords, Instagram, and Facebook, effectively targeting and engaging the intended audience and driving measurable results.• Elevated on-page SEO performance, achieving improved page speed performance and an impressive 81% increase in monthly website traffic through effective optimization techniques.• Collaborated closely with leadership, external agencies, and key stakeholders to support and contribute to successful digital marketing campaigns, ensuring alignment with organizational objectives and delivering impactful results.

• Produced highly effective press releases, meticulously crafted pitch emails, and other press materials on behalf of prestigious clients, including Lyft, the YMCA, The Bronx Zoo, Pace Center for Girls, Shearwater, Red Coach, the City of Jacksonville, and the City of Nashville. These materials were meticulously edited and distributed, resulting in enhanced brand visibility and media coverage• Employed a proactive approach to compile targeted media lists for national and state campaigns, utilizing an extensive database as well as conducting cold calls and direct emails. This meticulous process ensured precise targeting and optimal media placement for effective campaign reach• Conducted comprehensive market analysis and research on companies, products, and competitors, providing valuable insights that informed strategic decision-making and campaign development• Exhibited exceptional project management skills, consistently delivering all projects within defined timelines and budgets, ensuring efficient execution and client satisfaction

• Orchestrated social media management efforts, implementing strategic plans to enhance online presence and engagement for club events• Served as the primary point of contact for numerous clubs, fostering strong relationships and facilitating effective communication between the organization and club leaders• Ensured accurate and up-to-date club information by proactively updating the status and records of various clubs within the university system• Provided valuable support in organizing and executing successful campus events, contributing to a vibrant and engaging campus community