We are a growth agency that helps disruptors - big and small - re-imagine their business through forward-looking insight, branding and innovation solutions. Premium/Luxury: The Absolut Company, Campari Group, TapestryFood & Bev: Arctic Zero, Clif Bar, Century Snacks, Ferrara Candy, GoGoSqueeze, Frito-Lay, Health Warrior, Hershey, Hydrant, Juicy Juice, Lipton, Mars Wrigley, Mondelez, Naked Juice, Ocean Spray, Saffron Road, Sambazon, Spindrift, SunnyD, Tropicana, Rold Gold, VitaCoco, Wilde ChipsSpirits/alc: Dos Equis, Heineken, SKYY vodka, Tecate, YellowTailHealth/Persona/Pet Care: Bayer Pharmaceuticals, Big Heart Pet Brands, Maev, Pfizer, Prestige Brands, Rohto / Mentholatum, UnileverOther: Brother P-Touch, Patient Pointwww.b-bamboo.com

Consumer Dynamics is an independent insight and innovation consulting firm, that brings together 100% left and 100% right brain thinking to build businesses. We work from the insight-out to build clear and compelling brand strategies and breakthrough innovations.

At Dragon Rouge we use insights and creativity to deliver powerful brand performance. As a director, I led engagements with global clients. Key projects included:• Led global innovation concept creation for a new beer across the US, Belgium and Argentina• Created a new category of products for a leading food company in the US, Brazil, Mexico and China• Developed a pipeline of innovations for premium foods in Europe and the Middle East• Conducted ethnographic research and developed a new brand and a portfolio of products for pet food• Mined consumer insights to position a new-to-the-world innovation in the beverage category• Developed positioning, messaging, trends analysis, and consumer journeys for various clients• Conducted focus groups and ideation sessions in French and Spanish across several markets• Managed approximately $1.5MN worth of projects and mentored junior strategistsKey clients: Abbott, AB Inbev, Arla, CVS, Del Monte/Big Heart Pet Brands, Keurig Green Mountain Coffee, Harmony Program (pro-bono), Jagermeister, Novartis, PepsiCo, Remy Cointreau, Unilever

As a Senior Strategist, I managed projects and created compelling brand stories through positioning, brand architecture, messaging, engagement, implementation and experience design to help organizations excel. Key projects include:• Repositioned a leading insurance company to become more relevant to consumers and customers in the wake of healthcare reforms• Developed internal engagement tools (e.g. brand book, training and guidelines) to inspire and motivate the employees of a global technology company facing major organizational change• Created and launched a new brand in the professional services space to challenge the status quo and better compete against an oligopoly• Led the analysis and brand strategy development to reposition a top tier law firm allowing it to build off its heritage while refocusing for the future • Repositioned a loyalty program and helped define the member experience by consulting on program features and website and collateral design• Developed compelling positioning statements for companies, products and services from leading telecoms, financial services, information services and technology companies Key clients: Aetna, American Express, Bloomberg, HP, KrollBond Ratings, Motorola Mobility, Motorola Solutions, SAP, Sony Rewards and Time Warner .Cable

As a Senior Consultant, I led work streams within client engagements, managing junior consultants and ensuring that high quality and impact work is created and delivered to B2C and B2B clients. Key projects: • Development of the marketing growth strategy for a global liquor company for 2015:- Conducted ethnographic research in Mexico to identify consumer insights and cultural trends - Identified and sized growth areas through quantitative research, economic and portfolio analysis - Led client workshops on segmentation, product repositioning and marketing activation strategy • Repositioning of two restaurants chains (casual and fine dining):- Conducted qualitative research with consumers and senior executives- Identified, tested and refined positioning arenas and translated these into tactical recommendations for implementation and brand franchising guidelines• Conducted innovation, business case and path to commercialization analyses for global CPG company• Developed positioning and key messaging for a B2B service provider and a Guatemalan NGO• Conducted exploratory consumer research for segmentation and innovation for leading CPG companyKey clients: Cuervo, Ruth's Chris Steakhouse, Mitchell's Fishmarket, Wolters Kluwer, Georgia Pacific, FundaSistemas

• Assisting in the development of brand strategy, positioning and brand architecture • Writing creative briefs and supervising design creation and production• Conducting trend and competitive analysis and identifying branding opportunities• Managing project timelines, budget, staffing and client relationshipsKey clients: Chico’s, LifeScan / J&J, Pepsi, Alberto Culver

• Project and name validation management for leading pharmaceutical companies• Strategic consulting to key European clients on branding & regulatory strategy • Coordination, analysis and presentation of market research findings and recommendations to clients• Prospection of new clients through use of industry events and mailings• Development and improvement of existing servicesKey clients: Novartis, GSK, AstraZeneca, Pfizer, Sanofi-Aventis, Bayer Schering, Merck

• Management of brand name validation studies • Coordination of qualitative and quantitative research• Analysis of fieldwork findings and preparation of deliverables for clients• Management of fieldwork outsourcing, including cost and quality control • Negotiation with fieldwork suppliers