Branding. Analyzed brand positioning and target consumer insights. Shaped and communicated company’s vision and mission. Monitored market trends, researched consumer markets and competitors’ activities. Brand Brochure. Edited and wrote the Chinese version of company’s brochure. Planed, wrote and edited the English brochure, as well as the visual presentation.Product. Worked with cross-functional teams on product development, from defining, planning, requirement gathering, development, and final presentation. International Cooperation. Developed and established partnerships with overseas universities and educational groups. Planed and organized marketing activities and online/offline academic activities. Business Management. Collaborated with all department managers to remove overlapping responsibilities and unnecessary positions. Drafted several corporate policies and work procedures that identify responsibilities, clarify workloads, and improve work efficiency.Internal Database. Collaborated with all branch offices to sort out and reorganize data since founded to realize efficient use and analysis of data.Art Exhibition. Planned and organized, as an executive curator, the 4th I AM HERE Young Artists Exhibition and the 1st Art&Design Week.Future Community Architectural Competition. Worked with other organizations on the pre-planing of the competition. Consulting and Essays Supervision. Assisted consultants in sales from academic and professional perspectives. Guided and supervised students' application essays, as well as college selection.Copywriting and Paperwork.

Compiled the second edition of the guidebook (the contents and also some part of the design work)Guided the branches in the collection of historical admission data and finished the analyzation.Conducted two surveys, formed the questionnaire and finished the analyzation Collated the history of the company

Conducted the marketing to potential students and parents of the consultive services Managed daily company operations;Set up the first administration management and coordination systemadministered the contract Coordinated with General Manager in planning short and long term projects, budgets, expense controls, schedules, and HR related matters;Organized academic activities regularly, which is mainly shown in the form of exhibitions and lectures;Assisted the curator in the first I’M HERE Young Artists Exhibition.Advised the students’ applications;Compiled a guidebook about how to study art and design abroad.

Guided Chinese prospective students through the US college application process: planed the application strategy, advised them on school lists and so on.Developed marketing strategies Coordinate marketing events