Clara Marec Email & Phone Number

Lyon, Auvergne-Rhône-Alpes, France

Sur le segment sanitaire (hôpitaux et cliniques, 200 établissements): - Stratégie commerciale: co-construction des appels d'offres stratégiques développement et renouvellement de marchés- Construction des offres sanitaires: sur les cibles patients et collaborateurs, identification des besoins clients et convives, innovation (sourcing produits, service.

Lyon, Auvergne-Rhône-Alpes, France

• Accompagnement des équipes salons à l'international:
• Analyse des pays et des marchés porteurs dans le cadre de géoadaptations / élargissement de l'audience internationale
• Sélection et pilotage du réseau Exhibitions à l'international: propriétaire (antennes GL Events locales) & partenaires (Business France, CCI, agents)
• Négociation et ajustement des contrats de représentationMarketing stratégique et opérationnel:
• Création et ajustements des outils et supports de… Show more Accompagnement des équipes salons à l'international:
• Création et ajustements des outils et supports de communication

Région De Paris, France

RESTAURATIONLabel Les Tables Barrière: 140 points de vente hôtels et casinos- Création et gestion du plan d’animations marketing annuel (opérations propriétaires et partenaires)- Accompagnement marketing ouvertures (ex: Fouquet’s Abu Dhabi, Cafés des Sports) et concepts spécifiques (ex: brasseries Fouquet’s)- Responsable de la stratégie digitale des points.

Région De Paris, France

• Brand Content Trainee Upscale and Luxury Brands - Raffles, Fairmont & Sofitel Brands Create, edit, and support timely, concise, thoughtful and accurate content and communications for luxury brands around the world..
• Creation and implementation of the brands' advertising platforms and media strategies
• In charge of the briefings for the advertising agencies regarding the brands' creative assets and visual identity (photos & videos)
• Development of… Show more Brand Content Trainee Upscale and Luxury Brands - Raffles, Fairmont & Sofitel Brands Create, edit, and support timely, concise, thoughtful and accurate content and communications for luxury.
• Development of specific advertising campaigns based on the brands' Key Moments throughout the year / Partnerships with prestigious media (ex: Vogue, Vanity Fair etc.)
• Planning the brands' strategic partnerships and marketing activations

Région De Paris, France

On Sofitel, Sofitel Legend & So Sofitel all over the EMEA zone (64 hotels):- Monitoring & coordinating the brands' international social medias strategies - Implementation & reporting of the cross regional advertising campaigns- Providing support & guidelines to the local marketing departments and hotels - Implementation of the marketing & communication.

Région De Paris, France

• DIM Coordinates and Support lines
• Managed production of new packaging & label items each season
• Collaborated on packaging briefs and partnered with the creative team to develop solutions. Provided recommendations that meet objectives of the brief, are production friendly, and within budget
• Worked within cross-functional team to enable a smooth product creation process with an optimum product outcome: Design, Advertising Agencies, E-Commerce and Technical Design
• Conducted… Show more DIM Coordinates and Support lines
• Conducted competitive research by retail competition to identify key items and trendsAssisted Product Manager in the reporting of business results and Key Performance Indicators Show less

Région De Paris, France

• Assisted and implemented the new brand image and marketing strategy for the B2B division
• Participated in the implementation of the CRM/e-CRM development project
• Monitored the creation of marketing and communication supports
• Created the online page of the brand on the Chinese app Whatsapp
• Presented benchmarks for the control of quality standards

Région De Paris, France

• Monitored the targeted communication campaigns on several supports: mailings, emailing, SMS
• Assisted the implementation of the CRM/e-CRM development project
• Coordinated teams on a daily basis to ensure an efficient creation/production process and a strict respect of planning and budget
• Managed the co-branding communication campaigns: creation of content, planning, budgets
• Ensured the mutual exchange of information with the 50 local stores of the retail network

Région De Paris, France

• Coordination des campagnes publicitaires de 4 marques (Carte Noire, Côte d’Or, BelVita & Barni) dans 20 pays

Master Grande Ecole, Marketing

Activities and Societies: Co-manager of the cheerleaders team - Managed a team of 30 dancers team: weekly training sessions and.

Marketing, Management, Sociology

Exchange Program (Erasmus) – Tilburg University, School of Economics and Management (NL) Industrial Marketing, Consumer Behavior.

Sous Admissible À L'Ecole Normale Supérieure, Spécialisation Littérature Anglo-Saxonne

Baccalauréat Littéraire Option Anglais, English Language And Literature, General