Clara Agudelo Email & Phone Number

Bogotá, Bogota, Co

Colombia

Integrally lead the marketing, sales, and operations processes of the organization. Designing the sustainable fashion strategy and setting objectives for growth, maintaining budgets, and optimizing expenses; establishing policies and processes, ensuring production, evaluating, and improving operations and financial performance. Design of the launching strategy and penetration of the Colombian market with the sustainable leather goods 4.0 line.• Company selected for its sustainable business model, among the seven companies of the fashion cluster of the CCB participating in the program for internationalization of sustainable fashion, held in Spain in March 2023.• I registered the Clatohui trademark with the SIC and registered 2 industrial designs (2D and 3D).• I achieved the certification of the company as a Green Business by the Ministry of Environment.• I designed the business model that became a beneficiary of “Fondo Emprender”.

Bogotá, Colombia

Responsible for the strategic marketing direction in the electrical elements market and its key players: customers, distributors, and engineering companies (construction and assemblies) for the Andean region including countries such as: Colombia, Ecuador, Panama, and Venezuela. Perform market research, detect new opportunities for company growth through the development of new industrial products, market penetration and brand positioning. Responsible for the development of new products. Plan and execute product launches through distribution channels and to end customers. Monitor revenues and margins generated by product launches.• Launched a new product line for the construction segment from 1% market share to 20% in three years.• Updated the design of five local products, improving their technology (specifications), reducing costs, and increasing margins by 15%.• Achieved a 300% growth in the LED lighting line in 4 years.

Colombia

Responsible for the coordination of the marketing area. Responsible for the development, management and execution of marketing plans, market research, data analysis and information for Colombia, Ecuador, Brazil, and Mexico. Design of commercial strategies for market positioning and growth. Programming and control of the area's budget, management of promotional material, organization of events, launching of new products, management of the company's corporate image. Management of advertising agencies and suppliers.• Updating of market information, design of the 2011 marketing plan, strategic planning of the area for the markets of Colombia, Ecuador, Peru, Brazil, and Mexico, launching of the logistics center in Medellin.

Colombia

In charge of the area management. Design and execution of the marketing plan, market research, data and information analysis of the national and international environment, design of commercial strategies for positioning and growth in the market of ductile iron pipes, valves, and fittings for aqueducts. Programming and control of the area's budget, management of promotional material, organization of events, launching of new products, management of the company's corporate image. Performing internal quality audits as lead auditor. Management of advertising suppliers.• Creation of the Marketing area. 30% growth in the company's sales. Increased positioning in the segment of water supply companies.

Colombia

Central Region Customers attention in the country (Cundinamarca, Boyacá, Meta, Huila and Tolima), in charge of technical advice on use, installation, maintenance, sale and commercial assistance to end clients such as: Potable water Companies, contractors of infrastructure projects, regional distribution channel management, responsible for collecting the invoices payment. Programming and doing technical training for current and potential customers. Participation in promotional events like trade shows and technical forums. Conducting internal quality audits as leader auditor.Achievements:• Central country region sales recovery• Increased sales 400% in central country region in three years of commercial activity

Magister In Business Administration (Mba)

Post Graduate Diploma In Marketing Management

Industrial Designer, Industrial And Product Design