Clara Agudelo

Clara Agudelo Email and Phone Number

Marketing y ventas internacionales @ Pennant Group
Bogotá, Bogota, CO
Clara Agudelo's Location
Bogota, D.C., Capital District, Colombia, Colombia
Clara Agudelo's Contact Details

Clara Agudelo work email

Clara Agudelo personal email

About Clara Agudelo

Through strategic marketing I seek the sustainable growth of the company to which I provide my servicesTo guarantee this growth, what I do is:• I carry out market research• Permanently monitoring and analyzing the behavior of the competition and other actors in the local and international market• I create an effective value proposition• Design the strategic marketing plan• I manage projects for the company growth that include penetration plans for new markets and new products development.• I participate in pricing processes and new products launching• I implement promotion and incentive strategies in distribution channels.• I design the tactical communication and promotion plan with digital, traditional marketing activities (BTL events, ATL advertising, etc.) and social media• I plan the communication strategy for the different actors in the purchasing process (decision makers and influencers)• I generate content in accordance with the established digital marketing plan (technical notes, videos, infographics, etc.)• I manage the company corporate image • I manage advertising agencies and suppliers,• Development of technical tools that support commercial management• I manage the area budget effectively to guarantee the best results through efficient use of resources.WHO AND HOW DO I HELP?To the company and its commercial area: designing and developing marketing strategies, in order to guarantee the sustainable growth of the company in the markets it serves.WHY ME?I update myself in traditional and digital Marketing continuously. I have the knowledge and experience in the commercial area, strategic Marketing, traditional and digital communication and promotion plans. Note that I offer you comprehensive strategic marketing solutions that include the communications plan (digital and traditional).

Clara Agudelo's Current Company Details
Pennant Group

Pennant Group

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Marketing y ventas internacionales
Bogotá, Bogota, CO
Website:
pennantcorp.com
Employees:
57
Clara Agudelo Work Experience Details
  • Pennant Group
    Marketing Y Ventas Internacionales
    Pennant Group
    Bogotá, Bogota, Co
  • Camaleon Bags
    Marketing & General Manager
    Camaleon Bags Jul 2021 - Present
    Colombia
    Integrally lead the marketing, sales, and operations processes of the organization. Designing the sustainable fashion strategy and setting objectives for growth, maintaining budgets, and optimizing expenses; establishing policies and processes, ensuring production, evaluating, and improving operations and financial performance. Design of the launching strategy and penetration of the Colombian market with the sustainable leather goods 4.0 line.• Company selected for its sustainable business model, among the seven companies of the fashion cluster of the CCB participating in the program for internationalization of sustainable fashion, held in Spain in March 2023.• I registered the Clatohui trademark with the SIC and registered 2 industrial designs (2D and 3D).• I achieved the certification of the company as a Green Business by the Ministry of Environment.• I designed the business model that became a beneficiary of “Fondo Emprender”.
  • Eaton
    Andean Region Marketing Manager
    Eaton Sep 2011 - Jun 2021
    Bogotá, Colombia
    Responsible for the strategic marketing direction in the electrical elements market and its key players: customers, distributors, and engineering companies (construction and assemblies) for the Andean region including countries such as: Colombia, Ecuador, Panama, and Venezuela. Perform market research, detect new opportunities for company growth through the development of new industrial products, market penetration and brand positioning. Responsible for the development of new products. Plan and execute product launches through distribution channels and to end customers. Monitor revenues and margins generated by product launches.• Launched a new product line for the construction segment from 1% market share to 20% in three years.• Updated the design of five local products, improving their technology (specifications), reducing costs, and increasing margins by 15%.• Achieved a 300% growth in the LED lighting line in 4 years.
  • Ci Industrias Humcar Sas
    Marketing Coordinator
    Ci Industrias Humcar Sas Feb 2011 - Jun 2011
    Colombia
    Responsible for the coordination of the marketing area. Responsible for the development, management and execution of marketing plans, market research, data analysis and information for Colombia, Ecuador, Brazil, and Mexico. Design of commercial strategies for market positioning and growth. Programming and control of the area's budget, management of promotional material, organization of events, launching of new products, management of the company's corporate image. Management of advertising agencies and suppliers.• Updating of market information, design of the 2011 marketing plan, strategic planning of the area for the markets of Colombia, Ecuador, Peru, Brazil, and Mexico, launching of the logistics center in Medellin.
  • Metacol S.A.
    Marketing Coordinator
    Metacol S.A. Jul 2005 - Dec 2010
    Colombia
    In charge of the area management. Design and execution of the marketing plan, market research, data and information analysis of the national and international environment, design of commercial strategies for positioning and growth in the market of ductile iron pipes, valves, and fittings for aqueducts. Programming and control of the area's budget, management of promotional material, organization of events, launching of new products, management of the company's corporate image. Performing internal quality audits as lead auditor. Management of advertising suppliers.• Creation of the Marketing area. 30% growth in the company's sales. Increased positioning in the segment of water supply companies.
  • Metacol S.A.
    Technical Sales Representative
    Metacol S.A. Jul 2002 - Jun 2005
    Colombia
    Central Region Customers attention in the country (Cundinamarca, Boyacá, Meta, Huila and Tolima), in charge of technical advice on use, installation, maintenance, sale and commercial assistance to end clients such as: Potable water Companies, contractors of infrastructure projects, regional distribution channel management, responsible for collecting the invoices payment. Programming and doing technical training for current and potential customers. Participation in promotional events like trade shows and technical forums. Conducting internal quality audits as leader auditor.Achievements:• Central country region sales recovery• Increased sales 400% in central country region in three years of commercial activity

Clara Agudelo Education Details

Frequently Asked Questions about Clara Agudelo

What company does Clara Agudelo work for?

Clara Agudelo works for Pennant Group

What is Clara Agudelo's role at the current company?

Clara Agudelo's current role is Marketing y ventas internacionales.

What is Clara Agudelo's email address?

Clara Agudelo's email address is cl****@****ail.com

What schools did Clara Agudelo attend?

Clara Agudelo attended Universidad Sergio Arboleda, Universidad Central (Co), Universidad Nacional De Colombia.

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