Clara Meschini Email & Phone Number

Smithfield, Virginia, US

• Play a key role in leading the brand’s new positioning, including developing a creative brief for IAT, reviewing, and providing feedback to the agency on new creative proposals, and executing new strategies.
• Assist in the planning and execution of an integrated brand image and message throughout all advertising, packaging, and promotional efforts.
• Manage day-to-date brand budget operations, including processing invoices, tracking input forms, and reporting on A&P spend.
• Develop and drive category strategy, monitoring performance and identifying opportunities at retail partners to support new distribution and drive growth of the current portfolio.
• Led new product development and market research, providing consumer insights, and market opportunity, and delivering product recommendations to cross-functional teams.
• Collaborated in New Innovation Processes Project. Responsible for building and implementing a “New product-sell in tracker” providing organizational visibility and tracking of new product launches. Delivered training.

Smithfield, Virginia, US

• Assisted in the development of cohesive brand messaging, seamlessly integrated across advertising channels, packaging designs, and shopper promotional efforts.
• Played a key role in planning and executing the brand’s food truck tour campaign, ensuring alignment with overall business strategy, and maximizing consumer engagement.
• Led brand’s graphics development for new product line-up in partnership with external graphics agency.
• Developed monthly marketing recaps for internal use, highlighting the brand’s key initiatives and successes.
• Managed the creation of coupons and barcodes to enhance brand awareness and drive purchase trial.
• Supported with the development of content for meeting presentations, gathering syndicated data, and effectively communicating brand initiatives and objectives.

Falls Church, Virginia, US

• Execute and direct the overall firm’s marketing strategy that embraces all aspects of traditional and digital activities to drive incoming leads, develop client retention, and increase brand awareness.
• Responsible for social media and website content creation and management.
• Produce monthly and annual reports that provide an insight into all aspects of the company’s marketing performance.
• Prepare detail annual budgets for all marketing activities.
• Responsible for keeping customers informed of new offers and updates to the company’s services.
• Create presentations for attorneys’ Continuing Legal Education (CLE) speaking engagements.

• Designed and distributed game day flyers, and developed application forms.
• Converted paper documents into e-documents, such as Longwood’s sponsorship leads.
• Assisted in the execution of game day operations. Tasks included set-up, coordination, and break down of events.
• Helped improve fans’ experience by performing giveaways and running promotional booths.

• Enhanced time management skills as a result of committing to 20-hours per week of practice while being enrolled in five classes per semester.
• Developed team-oriented spirit and effective communication with coaches and teammates.
• Performed self-evaluations by analyzing games and practices’ films to address issues that can affect optimal performance.
• Open-minded to corrective criticism and worked hard towards achieving individual and collective goals.

• Aided my superior in setting up and breaking down events such as: weddings, private parties, and corporate events.
• Responsible for transporting heavy objects and handling delicate material.
• Assisted in performing inventory controls to match quantities and assure optimum condition and placement of objects.

• Collaborated with the manager in developing marketing strategies for the business to gain awareness among consumers.
• Managed social media accounts and handled promotional content creation: designed posts, photographed customers, and produced a film.
• Assisted in planning, setting up, and executing marketing events.
• Organized data into detailed customer lists for customer relationship management and promotional purposes.
• Demonstrated customer service skills by: o Responding to email inquiries, answering phone calls, and booking reservations. o Helping to check in and check out guests and collecting payments from guests.