Clara Meschini Email & Phone Number

Smithfield, Virginia, Us

• Play a key role in leading the brand’s new positioning, including developing a creative brief for IAT, reviewing, and providing feedback to the agency on new creative proposals, and executing new strategies.• Assist in the planning and execution of an integrated brand image and message throughout all advertising, packaging, and promotional efforts.• Manage day-to-date brand budget operations, including processing invoices, tracking input forms, and reporting on A&P spend.• Develop and drive category strategy, monitoring performance and identifying opportunities at retail partners to support new distribution and drive growth of the current portfolio.• Led new product development and market research, providing consumer insights, and market opportunity, and delivering product recommendations to cross-functional teams.• Collaborated in New Innovation Processes Project. Responsible for building and implementing a “New product-sell in tracker” providing organizational visibility and tracking of new product launches. Delivered training of tracker to cross-functional teams. • Support the management of agency relationships, through specific requests and working together to identify problems and opportunities for success.

Smithfield, Virginia, Us

• Assisted in the development of cohesive brand messaging, seamlessly integrated across advertising channels, packaging designs, and shopper promotional efforts.• Played a key role in planning and executing the brand’s food truck tour campaign, ensuring alignment with overall business strategy, and maximizing consumer engagement.• Led brand’s graphics development for new product line-up in partnership with external graphics agency.• Developed monthly marketing recaps for internal use, highlighting the brand’s key initiatives and successes.• Managed the creation of coupons and barcodes to enhance brand awareness and drive purchase trial.• Supported with the development of content for meeting presentations, gathering syndicated data, and effectively communicating brand initiatives and objectives.• Participated in Marketing team events planning and execution to drive team bonding & build department’s culture.

Falls Church, Virginia, Us

• Execute and direct the overall firm’s marketing strategy that embraces all aspects of traditional and digital activities to drive incoming leads, develop client retention, and increase brand awareness. • Responsible for social media and website content creation and management.• Produce monthly and annual reports that provide an insight into all aspects of the company’s marketing performance.• Prepare detail annual budgets for all marketing activities.• Responsible for keeping customers informed of new offers and updates to the company’s services.• Create presentations for attorneys’ Continuing Legal Education (CLE) speaking engagements.• Responsible for planning end-of-the-year company’s event. • Translate unofficial documents from Spanish to English. • Provide Spanish speaker clients’ case status, as well as aide attorneys-clients with interpretation when needed. • Project manager for new digital business launch.

• Designed and distributed game day flyers, and developed application forms.• Converted paper documents into e-documents, such as Longwood’s sponsorship leads.• Assisted in the execution of game day operations. Tasks included set-up, coordination, and break down of events.• Helped improve fans’ experience by performing giveaways and running promotional booths.

• Enhanced time management skills as a result of committing to 20-hours per week of practice while being enrolled in five classes per semester. • Developed team-oriented spirit and effective communication with coaches and teammates. • Performed self-evaluations by analyzing games and practices’ films to address issues that can affect optimal performance. • Open-minded to corrective criticism and worked hard towards achieving individual and collective goals.

• Aided my superior in setting up and breaking down events such as: weddings, private parties, and corporate events.• Responsible for transporting heavy objects and handling delicate material.• Assisted in performing inventory controls to match quantities and assure optimum condition and placement of objects.

• Collaborated with the manager in developing marketing strategies for the business to gain awareness among consumers.• Managed social media accounts and handled promotional content creation: designed posts, photographed customers, and produced a film.• Assisted in planning, setting up, and executing marketing events.• Organized data into detailed customer lists for customer relationship management and promotional purposes.• Demonstrated customer service skills by: o Responding to email inquiries, answering phone calls, and booking reservations. o Helping to check in and check out guests and collecting payments from guests.