Clara Pénalba Email & Phone Number

Paris, Fr

Paris, Fr

Ville De Paris, Île-De-France, France

Scope of the squad: Bring students to our platform (acquisition) and make them come back when they need us (retention). Roadmap: Defining the product vision and the associated roadmap. Processing and centralizing all needs and feedback from stakeholders, internal (other teams) or external (users, partners, etc.) in order to prioritize developments.Communication: Bringing visibility to all stakeholders regarding what’s coming next. Ensuring all teams are aligned around the roadmap and that developers have a clear understanding of why they are working on features.Features: Working on the discovery, preparing features specifications, helping developers with the implementation, and performing QA. Data: Following on a weekly basis the different key performance indicators that reflect the state of the platform’s usage in order to identify new features.Process: Continuously improving processes on all stages of the feature lifecycle: idea, discovery, prioritization specification, design, implementation, QA, and release.

JobTeaser is the European leader of recruitment and orientation for young talent.JobTeaser’s mission? First, it’s providing all the tools required to guide younger generations to a career path that will make both them and society flourish. Second, helping companies attract the best talent, all whilst adapting to the constant changes in our society. I worked on: SEO/SEA - Social Ads - Tracking - B2C/B2B - Desktop

I answer student questions about their studies / career path. I can also them them on their resume and covering letter.

I studied textile design and now I'm growth marketing manager. Life is full of surprises or should I say full of opportunities. With My Job Glasses, I can share my experience and answer student questions about their career path. If you would like to talk about it, here my profile

San Francisco, Californie, États-Unis

Organization of the 3-day virtual Fall 2021 summit for product and engineering leaders - Find speakers and define topics - Manage the internal communication - Coordinate the promotion team

**B2B SaaS**Since Covid Crisis, I support the new strategy focusing on B2B SaaS. I help the team to promote it to our customers. - Launch the website to promote our SaaS which helps owner to manager their group bookings - Define paid acquisition strategy to generate MQLs. **Organic traffic (SEO)**- Accountable to massively grow our SEO traffic - Manage, train and coach 2 French Content Specialists and 1 Spanish SEO Manager (before Covid)- Refine our SEO playbook to expand our semantic, content and backlinks- Deep collaboration with Product Engineering team: roadmapping & prioritization, designing & testing of all SEO-related features as technical expert **Paid traffic**- Manage and monitor 1 Senior Paid traffic Manager (now freelance) - Provide guidance to ensure that our paid goals are reached while staying in budgetJanuary - September 2019**Inbound & Outbound Marketing**- Manage 3 Sales Development Representatives to run our inbound (qualification of incoming leads) and outbound (repeat tactics to boost our customer retention) operations- Envision and supervise new tactics definition following a test and learn approach

## International SEO manager- Boost organic traffic in France and abroad to get a powerful acquisition channel.- Define SEO strategic plan on-site and off-site with a data driven approach. - Hire and manage a team of 3 people dedicated to content creation, optimizations and backlinks. - Build a repeatable roll-out playbook to fast track new markets opening. >> Results- x2 - x2,5 on the French SEO traffic each year, since 2016. - Increase of 60% on the Spanish traffic in a few months. - Set up an internal process to generate +20 backlinks each month. ## Senior marketing project manager - new acquisition channels **CRM & Marketing Automation** - Analyze, find and set up a solution (intercom) to manage automated emailing campaign. Test the emailing potential to increase customer retention. >> Results: +150% on emailing campaign performance. Benchmark of 3 tools: customer.io, autopilot and intercom. **Facebook Ads**- Improve Facebook Ads campaigns to reach more acquisition. >> Results: +110% on campaign performance.

**SEO**Hire and manage a team of 6 people to launch several test & learns in order to mechanize them. >> Results: x2,3 on SEO traffic between 2016 and 2017**Public Relations**Develop Privateaser notoriety thanks to public relations handled inner team. >> Results: 2 shows on BFM Business, press articles in start-up and economic fields. **Offline communication** Organize and manage co-branded events to retain customers. Create and manage subway ad campaign to increase Privateaser notoriety. >> Results: +20% traffic on the website. **Creating customer loyalty** Manage B2C / B2B emailing campaigns, blog and social medial. Special project on editorial policy. >> Results: +5 000 followers on Facebook.

As a Design Studio & Purveyor of Fine Fabrics, Lelièvre is now in its fourth generation: 100 years of know-how, history, beauty and design.- Participate to the marketing launch of new furniture fabric collections in January 2016. - Photo shots: negotiate partnerships, loans, logistics...- Marketing tools: catalogs, technical sheets. - Prepare ‘Paris Deco Off’ press day: invitation, journalists reception.

Région De Paris, France

Messika is a fine jewelry and high jewelry brand, created by Valérie Messika in 2005. Diamond jewelry in a contemporary style to be worn every day.- Manage French press relations with Hoda Roche communication agency. Write press release, organize press shootings, and follow-up the budget. - Participate to the press day organisation for high jewelry day and Fashion week. - Customer client: create and follow-up newsletters, handle customer claims.

11 Rue Royale 75008

Founded over a century ago, in 1888, Lalique has endured as the ultimate symbol of French luxury. Lalique continues to thrive as a truly timeless lifestyle brand.- Create internal and external communication tools (French & English): news, press releases, brand presentations, marketing content. - Events organization (press conference, corporate events): invitations, manage guest lists, providers and retro-planning follow-up. - Daily news and press needs (Worldwide): press articles classification, loans follow-up, answer to visuals and informations requests. - Providers relations (PR agency, photographers, graphic designer etc) and internal teams. Archives classification: scan, organization, inventory.

Région De Barcelone, Espagne

7 month European Leonardo program in Barcelona. - 3 months as textile designer at Mucha Fibra to launch and develop screen printing project. - 4 months as jewel and textile designer to create 2013-2014 Sandrine de Montard’s collection.

Corporate And Brand Communication - Master

Event communication, Sponsoring, Marketing, Advertising, Digital communication, Operative communication, Press and Public relations

Master Fashion And Luxury Marketing Management, Marketing

Textile Design Bachelor'S Degree, Textile

Bachelor'S Degree, Mise À Niveau En Arts Appliqués

Cycle D'Initiation À L'Espace, Architecture And Design