- Developed and implemented social media strategies for a following of 2.4M across various platforms- Successfully grew Instagram following by 330k and TikTok by 108k within 9 months- Responsible for 17 viral posts (>1M reach) on Instagram and 5 viral videos on TikTok- Created content and managed calendar for Instagram, Facebook, TikTok, and YouTube- Tracked and analyzed performance metrics, providing monthly reports for improvement- Produced short-form videos, designed carousel posts on Canva, and wrote copy- Supervised a Social Media Assistant, overseeing her daily tasks and providing guidance- Monitored trends, responded to in-bound comments, and engaged with the community- Wrote and arranged monthly newsletter using Mailchimp

- Developed daily engaging Instagram posts for a diverse audience and managed content calendar- Wrote, researched, edited, and proofread copy for the newsletter and online blogs targeted towards donors and stakeholders- Successfully secured $25,000 in grant funding by writing grant application- Assisted with producing donor reports and organizing communications- Designed graphics using Canva for social and the website, maintaining brand consistency- Monitored social media channels including inbound and outbound community engagement