Social Content Strategist
CurrentAdvise clients on always-on influencer content strategies based on current trends, AI applications and data-driven insights.Lead creative ideation and strategic planning for diverse clients, including Fortune 500 companies.Spearheaded the a global campaign concept for the Youth and Teens Reveal for MSC Cruises, aligning strategic goals with compelling creative.Conceptualized and storyboarded the John Deere x Jackson video, achieving over 30 million organic views, significantly enhancing brand visibility.Drove a 400x increase in TikTok followers for John Deere through innovative content and influencer collaboration.Proactively pursued new business opportunities, including involvement in the multi-million dollar PayPal deal, demonstrating initiative and commitment to portfolio expansion.Fostered strong cross-functional collaboration with Strategy, Insights, and Campaigns teams, contributing to a positive and productive work environment.