所谓的好文案,是指他长有自己的“绒毛”:生活的风吹来,能轻易感知,擅于用铅字转化。虽然没有4A光环加持,但也许正因如此,才能保有自己的原初创想。艺术创作与其他行业不同,经验之外,天性的文感和美感更关键。社会愈加浮躁的时候,文案圈的Word,如同时尚圈的Chanel,黑白的铅色没有什么花哨,却可以可起到镇痛作用,成为另一种经典。Language: English (CET-6) Hobbies: photography/ film /psychology Skills: video simple edit /script /aesthetics basic simple image processing
福鸿商务网络科技
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资深创意文案(创意部) Senior Copywriter, Creative Department福鸿商务网络科技 Sep 2017 - Present徐汇苑大厦27层上海福鸿商务网络服务有限公司 2017.9----至今资深文案,创意部 上海 1.飞利浦·新安怡:吸乳器进化论Q4launch方案,包括线上H5、线下文案,已于徐家汇地铁站投放 2.飞利浦·sonicare:电动牙刷日常及campaign social文案、线上软文以及方案idea;医道8期推广 3.德达医疗(斯道资本投资):医疗垂直领域公众号推文、新闻稿撰写,以及会议活动文案撰写 4.力度伸&今日头条:借助今日头条平台,进行力度伸维C泡腾片提案内容撰写 5.康王&脱口秀大会:赞助脱口秀大会热综,帮助康王更好露出,提案创意点提供1. Philips-AVENT : Q4 launch scheme(the evolution of AVENT Breast pump),including online H5 and offline copywriting.The Q4 campaign has been launched at xujiahui subway station.2. Philips-Sonicare: daily and campaign social copy of electric toothbrush, online Marketing articles 3. Delta Health ( Eight Roads investment) : WeChat writing/press releases in vertical field of medical care4. Bayer Redoxon & TopBuzz: the proposal of the Redoxon project with the help of TopBuzz5. Health King & rock&roast Programe: sponsoring Programe to help Health King to reveal and offer ideas
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资深创意文案 Senior CopywriterHong Kong Pandagreen Health Group Feb 2017 - Sep 2017中国 上海市区香港熊猫叶大健康集团 2017.2-2017.8资深文案,市场部 上海1.PANDAGREEN新媒体撰稿,包括公众号推文、官微撰写的编排,侧重软文原创,风格文艺向偏多(链接可附,文案排版全部一人原创完成,图片为外网搜取) 2.市场推广方案等撰写,包括机场VIP通道方案初拟,客服培训讲义以及线上众筹页面商城文案等1. The new media writing of PANDAGREEN, including the WeChat Official Accounts and the official weibo, focuses on the original style of soft text and the style of literature and art (Link can be attached)2. The initial plan of the airport VIP channel, the customer service training and the online raise page, etc
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资深创意文案环时互动 Social-Lab (Beijing) Technology Co., Ltd. Shanghai Branch 2016 - 2017中国 上海市区资深文案,第一事业部 上海1.NIKE品牌文案,以“双十一”campaign为主,包括线上天猫促销H5及线下店面销售文案等2.味全冬季“拼字瓶”campaign创意点提供,包括联合咪咕阅读的线上软文以及味全日常公众号推文3.味全新品“简单点”的提案文案初拟,以及双微内容方案的策划 Senior copywriter, first division Shanghai1.NIKE brand , based on the "11.11" campaign, including the promotion of H5 and offline sales copywriting2. The whole winter "spelling bottle"of Wei Chuan campaign creative point, including the combination of Migu reading (online soft and the daily WeChat Official Accounts)3. The proposal of the "Jiandan dian" of the new flavor and the planning of theWechat&Weibo content plan
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文案转资深文案Mindchange思畅广告 2014 - 2016上海·中山公园文案转资深文案 上海 1.贝玲妃(Benefit)美妆品牌双微软文撰写包括H5,以及线下门店销售文案,偏social 2.库博光学的双微撰写,尤其库博光学推文获得客户好评,2天内50000+阅读量 3.善林金融、中信泰富、绿地长岛等金融地产类别客户,双微、案名、slogan等各类别文案撰写 Copywriter to senior copywriter Shanghai1. Benefit: The WeChat &Weibo of the beauty makeup brand, Including the offline sales social copywriting2. Cooper optical: WeChat&Weibo writing, received good reviews from 50,000 + reading in two days3.Shan Lin (Shanghai) Financial /Citic Pacific/Greenland Group long island and other financial real estate category customers, WeChat&Weibo writing, case name, slogan and other copywriting
Clara Sun Education Details
Frequently Asked Questions about Clara Sun
What company does Clara Sun work for?
Clara Sun works for 福鸿商务网络科技
What is Clara Sun's role at the current company?
Clara Sun's current role is 福鸿商务网络科技-资深创意文案(创意部) Senior copywriter, Creative Department.
What schools did Clara Sun attend?
Clara Sun attended Shanghai Normal University.
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