Clara Woelflinger Email & Phone Number

Paris La Défense, Île-De-France, France

Ensuring Core Customers experience the maximum impact, value and return on investment from solutions they’ve invested in by expanding adoption :> Primary point of contact across Broadcom, helping assigned customers get personalized services and prioritized support responses (Support health and escalations) ;> Personal liaison for your Broadcom Software-related requests, including sales, services, education, support and product management (feature requests and product enhancements) ;> Proactive analysis of product usage to identify opportunities for increased adoption and utilization.> Periodic reviews for optimal communication and collaboration, facilitating onboarding activities and define mutually agreed success parameters ; > Assist with deployment planning and introduce and monitor implementation and services team ;> Assess product adoption maturity against primary business goals. Help ensure that customers are on a current version of the product, plan upgrades and migrations ;> Identify customer needs and recommend education and training options to retain and improve skills ; > Provide regular account and usage reviews to document changes, trends, challenges, and suggested action plans. Analyze support trends and recommend actions or best practices ;> Advocate for the customer regarding product and services needs. Help customer engagement in communities, user groups, and other events.

Prague, The Capital, Czech Republic

Manage a segment of France and Switzerland customers by serving as their POC and making sure they are provided the best services, tools and education to achieve the maximal value from their CA solutions.- Drive customer adoption and success with CA Technologies solutions - Ensure proper use of Support processes and escalation procedures, to drive desired business outcomes aligned with customer's business priorities, overall technology landscape and organization- Act as internal advocate across CA businesses to ensure the appropriate resources are engaged to address specific product obstacles impeding customer's adoption.- Provide proactive Onboarding support to ensure a positive customer experience and expedite time to value with new solution.- Promote customer participation in CA Communities and use of available knowledge base and online support tools.- Drive renewal readiness efforts by documenting licensed technology, customer owners, and usage status, proactively identifying limitations to adoption or risks to renewal.- Coordinate adoption-enhancing activities to mitigate any identified risk.- Build and maintain strong working relationships with colleagues in Sales, Services, Support, SaaS Operations, Engineering and Product Management teams to ensure synergy and cooperation in customer activities.- Ensure notification of major software releases and any End of Service/End of Life announcements are delivered appropriately to the customer.

Prague

- Assessment of current communication tools and processes- Design of a media plan - Recruitment of a graphic designer- Production of a new corporate visual style

Prague

- Set up the department designing and implementing all tools and processes to develop the French institute brand awareness, identify and reach target audiences and successfully increase visits and sales.- Coordinated the production of a new custom-made CMS supported corporate website, specifying the features and functionalities matrix and supervising all interactions with the webdevelopper, graphic designer, SEO strategist and copywriter to dramatically improve the user experience and thus the conversion rate of the online campaigns• Designing, implementing, evaluating, communicating and developing the marketing strategy and marketing plan;• Planning, directing and coordinating online and offline advertising campaigns; • Overseeing social media marketing strategy and content marketing;• Developing and executing the CRM plan;• Actively leading, building and managing the department’s team;• Driving continual process improvements and implementing best practices to manage projects efficiently;• Producing ideas for promotional, PR and corporate events or activities and organizing them efficiently;• Building, controlling and managing the Corporate and Marketing Communications budget, allocating resources amongst projects;• Managing contract negotiation with providers, partners and B2B customers;• Monitoring progress and submitting performance reports;• Conducting general market research to keep abreast of trends and competitor’s movements and identify new customers;• Building strategic partnerships and maintaining effective relationships with key media and institutions.

Prague

Led, trained and supervised a team of 30 teachers and 2 customer-service agents to deliver high-quality language trainings to private and corporate customers all the while maintaining high profitability. - Supervision of the French institute language center (providing French language courses and official certifications)- Conception of the language training offer in French as a foreign language for general public, companies and public institutions: target group segmentation, courses, targeted language skills, tarification, advertising strategy.- Coordination of the national OIF language training plan for Czech republic- Budget planning and implementation (500 000 €)

Prague

Promoted French language and university programs: - Coordinated a national market research on the image of France and French language in the Czech republic; - Designed PRINT campaigns and organized public events to promote French university programs. - Wrote regular reports on the Czech academic landscape - Taught an Introduction to Marketing course to Bachelor students in the Prague University of Economics

Olomouc, Czech Republic

- Managed the French cultural center in Olomouc (library and French language official examinations center) ;- Organized cultural events to promote French artists and French cultural industries in the city of Olomouc ;- Coordinated campaigns and collaborated with local institutions to promote French language in schools ;- Taught several courses (Introduction to Marketing, Sociology of Consumption, Introduction to Economics) to Bachelor and Master students and the Applied Economics French-Czech program in Olomouc Palacky university ;- Coordinated the interventions of visiting teachers from the French partner university (Lille III)

San Juan, Puerto Rico

- Organized cultural events to promote French culture in San Juan- Taught French as a foreign language courses to A1 to B1 students- Participated as a speaker in the French-Spanish radio program Musica Franca

Paris, 17Ème

- Catalogue development: efficiently supported the development of licensing projects by submitting new brand association ideas, prospecting new partners, selecting and proposing appropriate songs to our associates, and collecting the required authorizations from beneficiaries;- Synchronization: cleared local and international songs in movies and television shows, showing an accurate knowledge of the local Sony/ATV catalogue;- Artists management: regularly organized concerts for our early-stage artists, vending concert halls and coordinating the entire communication of each event. I wrote biographies and artists presentations as much for label prospection as for internal international reports (new-signings introductions, international release briefs) and edited the content of our local website.

Paris

- Elaborated various advertising briefs (B2B and B2C) and constantly worked with the creative studio and the editorial service in order to produce relevant communication materials (Press, outdoor, online and POS advertising, newsletters, publisher portfolio);- Actively prospected new partners, new customers and new suppliers to support the development of promotional operations (TV channels, schools);- Conducted various market studies, competition analysis and benchmarking;- Was in charge of construction and diagnosis of monthly sales reports.

Master 2 En Management, Marketing/Communication

Master 1 Sciences Du Langage, Didactique Du Français Langue Étrangère Et Seconde, Mention Bien

Classe Préparatoire Littéraire, Anglais