Clara Yu Email & Phone Number

• As part of the Global Social Taskforce on DC FanDome (a first of it’s kind 24 hr event), built the first company wide synergistic social campaign:
• Oversaw social series from creative production with vendors through calendar planning, copywriting, and posting, including full day of event coverage
• Launched company’s largest Twitter emoji campaign consisting of 26 custom global emojis across all divisions that garnered 2.35 Million Tweets and nearly 1.4 Billion Impressions
• Led social synergy conversations with Warner Media partners and international markets to plan and execute their marketing campaigns for the event
• Liaised directly with talent reps to provide assets, event info, and discuss talent posting strategy
• Aided departmental transition to new global structure by developing training courses on international duties for coordinators, managers, and directors across the entire digital department

• Oversaw strategic development of social creative, ads, ticketing/UGC sites, and custom media/partner programs on 40+ titles including It Ch.1&2, Aquaman, Creed II, Crazy Rich Asians, A Star is Born, Detective Pikachu.
• Managed influencer campaigns including strategy communication with international markets, nominations review, and create social media led experiences for custom content. Highlight project included leading on the ground.
• Collaborated regularly with 70+ markets on local strategy and facilitated market needs alongside creative and publicity teams
• Established asset delivery and QA system with vendor to increase efficiency and accuracy on source files
• Trained new managers and directors on international processes and oversaw team assistants on social campaign planning, content production, and partnership programs
• Covered live social content for market pages at premieres including talent and influencer contentTitles: Dunkirk, Annabelle: Creation, It, The Lego Ninjago Movie, Geostorm, Justice League, The Disaster Artist, Father.

• Compiled visual records of active media campaigns including La La Land (& FYP), Hacksaw Ridge, John Wick 2, Power Rangers, The Big Sick
• Analyzed performance across publishers to find trends in viewability, fraud, and over-delivery using DoubleClick data
• Collaborated with Google partners in utilizing Google Adwords database to generate Youtube Trailer Push bench-mark performance report

Hollywood, CA

• Managed and refined social media calendars to keep international territories informed of domestic campaign schedules and strategy
• Developed ideas for digital creative assets including Snapchat filters and custom shoots
• Utilized Listening Portal social media analytics to measure yearly improvements
• Communicated with international branches to ensure pertinent social media information is preparedbefore major asset debuts
• Monitored social media activity of 69 international Paramount territories on daily basis
• Measured title specific website performance with Google Analytics to improve target market reach

Santa Monica, CA

• Assisted in building content for upcoming film and entertainment media database WatchMeetMake by researching and analyzing the significance of various filmmakers, web-series, influential video platforms, and.
• Provided marketing research on novel and contemporary methods of film and television promotions in preparation for the launch of WatchMeetMake
• Researched and identified target communities for promoting WatchMeetMake

Bachelor'S Degree, Advertising, Magna Cum Laude

Education record