Clara Barana Email & Phone Number

Rio De Janeiro, Brazil

São Paulo, Brazil

• Digital Specialists Team Leader.• Supervision of the execution of digital activities, including Inbound Marketing, SEM/SEO and email marketing, multimedia content on social media, and paid traffic campaigns on LinkedIn Ads and Meta Ads.• Development and implementation of digital strategies for clients and the agency, achieving specific communication objectives.• Managing and optimization of digital media budgets to maximize return on investment (ROI) for clients.• Event coverage budget management.• Data, KPIs, and OKRs of digital campaigns analysis and implementation of strategies to achieve objectives.• Collaborate with the Public Relations team to promote communication strategies and integrated campaigns.• Planning of local events for international clients' support.• Oversee the management of influencers in Brazil.• Prospect for new clients and provides support in the agency's overall marketing strategy.• Develop and maintain relationships with external suppliers and digital platforms.• Provide service to international clients in English and Spanish.

São Paulo, Brazil

• Responsible for marketing and public relations strategies for the Vianews brand.• Coordination of the Media and Performance team in structuring PPC campaigns aimed at generating leads and in performance analysis.• Briefings elaboration, metrics and KPIs monitoring, and competitor analysis.• Responsible for the email funnel and marketing automation inside the CRM tool.• 13% increase in email marketing open rates in 2 months through supervision of inbound marketing actions.• Content planning for the agency's blog and social networks.• Management support for internal communication through the development of internal marketing actions and the organization of the brand's annual event.

São Paulo, Brazil

• I led 14 professionals in press relations teams in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico and Peru for the key accounts Kyndryl and Skyworks Mexico.• Responsible for client relations and crisis management.• Conducted meetings with global stakeholders and supported commercial proposals aimed at prospecting clients and developing new business.• Achieved proactive clipping and brand awareness record results in Tier 1 vehicles for Kyndryl in Latin America through strategic communication planning.

São Paulo, Brazil

• Responsible for communications strategies and media relations.• Content production and localization for Latin America and Brazil.• Created the narrative for the first Kyndryl's STEM project for Latin America and helped developing the media tactial plans for the region. The story reached more than 35 earned media throughout Brazil, Argentina, Chile, Colombia, Mexico and Peru, including in Tier 1 specialized media and mass media news outlets.• Clients: Kyndryl, Dow, Discord and Sennheiser.

Rio De Janeiro, Brazil

• Responsible for content planning and creation for a variety of projects, including Grupo Globo's Rio Gastronomia award.• Conducted the market research for the agency's brand strategy. • Supported the development of internal campaigns and the content marketing strategy.

Lisbon, Portugal

• Client services for a variety of hig-end clients, such as Samsung Spain, Galp, EDP Group, BBVA Bank, Vodafone, TAP and Sonae Group.• Editor in charge of reviewing and editing client content.• Responsible for data analysis, Share of Voice reports monitoring and insights reporting according to strict SLA and KPIs for stakeholders.• Worked as a contractor from Wipro Technologies.

London, England, United Kingdom

• SEO content writing a variety of topics for the company's blog, such as banking, finances and related topics, such as immigration, visa and citizenship information.• Link building.• Ghostwriting.• Landing pages copywriting.• Localization/translation of content for audiences in Brazil and in Portugal.• Achievement of first positions on SERPs/search engine pages through the application of SEO strategies combined with trend monitoring and segmented a strategic keyword research method.• Assisted in content planning.

Coimbra, Portugal

• As a festival reporter at Diário de Coimbra, I covered some of the concerts from Festa das Latas 2017 and the events from 2 editions (2017 and 2018) of the largest academic festival in Europe (Queima das Fitas), elaborating news articles about it.• As a press journalist apprentice, I participated in some press conferences accompanied by an experienced journalist to guide my interventions.

Coimbra, Portugal

• News presenter and writer.• Alvorada show co-host.• Podcast scriptwriter, editor and narrator.• Generalist and Press Conference Reporter.• Article writer and transcriber.RUC is an independent and licensed FM radio station. Its broadcast journalism courses enable the approved students to integrate its News Team.

Coimbra, Portugal

LEAP Summit is the largest conference created for young professionals and students in South East Europe. LEAP’s mission is to educate and inspire a future generation of innovators, entrepreneurs, leaders and trailblazers. LEAP is a multidisciplinary conference that influenced over 10.000 people from 40+ countries over the years.

Licentiate Degree In Journalism And Communications With Minor In Modern Languages

Erasmus+ Exchange Scholar, Communication And Media Studies

Digital Marketing

International Relations And Affairs