• Led 15-person cross-functional team including 1 direct report to develop product, packaging and profitability analysis to grow brand sales• Launched company’s first organic confections in the U.S. and Canada

Consulted for sweet baked goods manufacturer expanding in grocery and military channels

• Commercialized and launched new products in frozen and center aisle in grocery and mass • Developed 3-year strategic plans for the brand including brand vision, budget and volume projections • Led new concept development and created sell-in materials to grocery, mass and club• Assessed brand opportunities through consumer research and assisted in successfully recommending new capital investment to senior management• Managed the strategic development, execution and budget of multiple consumer marketing initiatives from concept phase to launch including print, web and social media• Held accountable for P&L, analyzed shipment and consumption data (IRI) and evaluated trade spend

• Managed execution of product launches in the U.S. and Europe including media relations and creative development, leading to increased brand awareness in the engineering community • Worked with public relations agency in the planning, development and execution of annual media plans, yielding wide media exposure with publications such as Time Magazine, The Economist, Forbes and The Wall Street Journal• Developed winning submissions to multiple industry awards, including the World Economic Forum’s Technology Pioneer of 2007 and honorable mention in The Wall Street Journal's Technology Innovation Award of 2006• Produced online seminars, educational articles, success stories and web copy to communicate value proposition and strengthen thought leadership positioning

Developed competitive analysis to support new software launch

Managed equity funds in excess of $2 billion for institutional clients

Assisted in manufacturing forecasts, budgets and 5-year business plans