Clara Daghini Email & Phone Number

Gżira, Malta

Responsibile for managing the B2B Ecommerce platform including:product catalogue | including product optimization | Commercial and promotional strategy Coordinating the external agencies for SEO | SEA | Social Media | GraphicsLeading cross functional projects to support user journey, improve sales performancesConducting regular analysis tracking the effectiveness of ecom merchandising | Marketing strategies to guide the team in data-driven decisions

Milano, Italia

Marketing and Digital Communication Manager of the Italian branch of Tempur Sealy International, an American multinational world leader in the production and distribution of mattresses,pillows and accessories: 3.1 billion € of worldwide turnover.Role held since 2019. The position reported to the Chief Executive Officer of the branch and I directly managed 3 resources as well as collaborating with the activities of the Commercial Officers (6 direct employees). Responsible for the 3 brands (Tempur, Sealy, Stearns & Foster) of: Communication, Trade Marketing, Promotion Policies, E-commerce. Collaboration and supervision of the work of the 4 direct stores (Milan, Rome, Turin, Caserta) in the management of promotions and drive to store activities.- Creation of the Social Communication project (2019) with the Italian influencer Benedetta Parodi. Social activities and creation of in-store materials for resellers and direct points of sale.- Design of the TV Communication project (2021) in full independence from the Corporate and developed locally for the specificities of the market also from a creative point of view.Skills: Management, Marketing, Strategy, Communication, TV, Advertising, Advertising, Branding, Promotional Campaigns, Retail, Wholesale, Trade, E-commerce, Omnichannel, Digital, SEO/SEM, Web, Analytics, Budgeting, Interpersonal Communication, Team Coordination , Buyer Engagement, People Management.Sector: FMCG, Luxury, Furniture, Bedding, Durable Goods.

Milano, Italia

Head of the Italian e-Commerce site, with a focus on multi-channel development,including minimal html code management independently.Responsible for coordination of SEO, SEM, SERP, DISPLAY ADV CAMPAIGNS activities incollaboration with MediaCom Italy.Development and management of the Social Network.Point of contact between the digital channels, Resellers and Flagship Stores on the Italian territory.Coordination of the graphics and development team.

Milano

Ho creato, mantenuto e migliorato il posizionamento online del sito e dei social per l'attività di addestramento cani del signor Borromeo per circa 2 anniIl lavoro portato avanti è risultato nel raggiungimento di tutti i traguardi prefigurati: posizione in prima pagina SERP del sito internet, aumento della base socialI risultati indotti hanno portato l'attività a usufruire di due partner aggiuntivi grazie all'importante crescita di clienti

Milano, Italia

Gestione di social network (Facebook - Twitter - Linkedin - Pinterest - Google Plus);Preparazione di piani editoriali per numerose pagine e attività di assistenza al cliente sulle pagine Facebook dell'operatore postale Nexive e dell'assicurazione online Zurich Connect

Produzione articoli per la redazione online di Dothorse inerenti l'equitazione, la cura e il benessere del cavallo.

Laurea Di Secondo Livello, Teorie E Metodi Per La Comunicazione, 110+/110

Online Program, Visual Merchandising. Comunicazione Nel Punto Vendita E Valore Per Il Cliente - Online Di

Executive Master Popai, Digital Retail Innovation

Scienze Umanistiche Per La Comunicazione, Communication And Media Studies

Activities and Societies: Popai Italia

Laurea Di Primo Livello, Lettere Moderne, 103/110

Maturità Classica, Maturità Classica