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Puig Travel Retail Division Europe, Africa, Russia & Asia (100M€ business in 2012). Fragrance sales division dedicated to the channel of Duty Free & Travel Retail (airports, airlines…)
. Responsible for the creation of the Business Development Department. Cross-functional position within the division. Works developed include:
• Understand Puig position and its evolution within the complex business of Duty Free & Travel Retail per clients, airports, shops, channels and regions. Give support to all areas of the division to better understand the business at the level of market, sell-out, sell-in and finance.
• Detect opportunities for growth (potential regions, clients, airports, shops…) and incidents of Puig performance in order to give proposals to its correspondent unit: General Management, KAM, Marketing, Trade Marketing, Sales Force and Supply Chain.
• Developed a business growth plan for: Asia, Scandinavia and potential shops in Europe. • Strategic investment studies: Client segmentation, key accounts and Beauty Advisors investments per shops.• Selected and implemented an IT program that monitors monthly performance of Puig sales per shops and products. Today this program is a key tool to take daily decisions across all the division.• 
Develop the monthly report that monitors the KPI’s of the division. Creation of the Puig Travel Retail panel to track market shares per regions and brands.
• Market studies: competition and market trends. Responsible for external studies.

Strategic Marketing Consulting Firm - Projects involved: Bimbo-Carrefour, Nestlé Petcare, American Express, Sara Lee Marcilla, La Fira de Barcelona.- Market analysis and proposals. Coordinate and execute projects.

International Marketing Development- Elaboration of the Marketing Plan 2006 and follow-up of current projects 2005/2006.- Creation and development of new products and promotional items.- Market Analysis: Competition, sales and new launches.

Leather Goods Marketing Department- Participation on the elaboration of the strategy and its consecution. - Development of the sales support tools. Select suppliers and follow-up of material supplied.