Clara Henriques Email & Phone Number

Lisbon Area, Portugal

EVENTS- Directed the planning, execution, and onsite support of over 100 events, managing all stages from conception to completion for audiences ranging from 10 to 450 attendees.- Led event projects and coordinated diverse teams, ensuring effective execution of all event planning elements.- Managed logistics, including venue setup, security, and transportation. Ensured smooth event operations and managed budgets with great attention to detail through hands-on onsite… Show more EVENTS- Directed the planning, execution, and onsite support of over 100 events, managing all stages from conception to completion for audiences ranging from 10 to 450 attendees.- Led event projects and coordinated diverse teams, ensuring effective execution of all event planning elements.- Managed logistics, including venue setup, security, and transportation. Ensured smooth event operations and managed budgets with great attention to detail through hands-on onsite support.MARKETING- Developed and executed marketing strategies that enhanced brand visibility and drove B2B sales. Led branding initiatives, including logo creation, promotional materials, and online presence.- Orchestrated multi-channel marketing campaigns, analyzing performance metrics to refine strategies and optimize outcomes.- Coordinated advertising efforts across social media, email marketing, and online platforms, driving brand engagement and lead generation.COMMUNICATIONS- Crafted and implemented internal communication strategies that aligned with organizational goals, boosting overall effectiveness. Engaged with stakeholders at all management levels to ensure cohesive messaging.- Produced and managed internal communications to foster ongoing employee engagement and information sharing.- Maintained and updated the internal communication website to provide employees with current and relevant information. Show less

Lisbon Area, Portugal

- Spearheaded the launch of Almus, a brand of generic medicines, in Portugal in 2010, driving market entry and establishing brand presence.- Led operational, commercial, and supply chain strategy in Portugal, procuring and controlling a portfolio of 16 molecules and 64 SKU.Almus, an award-winning brand, had apresence in five European countries, with an annual revenue ofapproximately 200M€ and over 150M units sold.

Lisbon Area, Portugal

- Teamed up with the Marketing and General Manager, providing critical analysis and strategic input to support key decision-making processes.- Coordinate the launch of more than 15 new products, support the promotional program and budget to increase market share.- Led the organization and supervision of the brand’s strategic presence at over 40 high-impact events targeting doctors, pharmacists, nurses, and consumers, enhancing the brand's recognition and positioning in the sector.-… Show more - Teamed up with the Marketing and General Manager, providing critical analysis and strategic input to support key decision-making processes.- Coordinate the launch of more than 15 new products, support the promotional program and budget to increase market share.- Led the organization and supervision of the brand’s strategic presence at over 40 high-impact events targeting doctors, pharmacists, nurses, and consumers, enhancing the brand's recognition and positioning in the sector.- Spearheaded the successful launch of 15+ products within a 4-year timeline, employing agile methodologies to streamline processes and enhance team collaboration.- Rebranded Oficinal by modernizing the image with a new visual identity and color coding for easier product identification. Redesigned packaging to enhance practicality and shelf presentation. Show less

Lisbon Area, Portugal

Marketing Director and Product Managers Personal Assistant- Supported the development and execution of marketing campaigns, ensuring alignment with brand strategy and market goals.- Coordinated logistics and communication for promotional events, working with suppliers and agencies to ensure successful execution.- Assisted in the creation of marketing materials, including brochures, and presentations, contributing to consistent brand messaging.- Collaborated with… Show more Marketing Director and Product Managers Personal Assistant- Supported the development and execution of marketing campaigns, ensuring alignment with brand strategy and market goals.- Coordinated logistics and communication for promotional events, working with suppliers and agencies to ensure successful execution.- Assisted in the creation of marketing materials, including brochures, and presentations, contributing to consistent brand messaging.- Collaborated with cross-functional teams to ensure cohesive communication between marketing and sales departments. Show less

Lisbon Area, Portugal

Commercial Director and Key Account Managers Personal Assistant- Supported the sales team in managing client portfolios, ensuring effective follow-up and prompt resolution of issues within established deadlines.- Prepared and sent customized commercial proposals to clients, ensuring compliance with requirements and deadlines.- Managed and updated the customer database, maintaining organized records of interactions and identifying upselling and cross-selling opportunities.-… Show more Commercial Director and Key Account Managers Personal Assistant- Supported the sales team in managing client portfolios, ensuring effective follow-up and prompt resolution of issues within established deadlines.- Prepared and sent customized commercial proposals to clients, ensuring compliance with requirements and deadlines.- Managed and updated the customer database, maintaining organized records of interactions and identifying upselling and cross-selling opportunities.- Collaborated in the preparation of sales reports and performance analysis, providing insights to optimize commercial strategies.- Assisted in preparing sales support materials, such as product catalogs and client presentations.- Supported the sales team in organizing and preparing for meetings and trade shows, ensuring all materials and information were ready on time. Show less

Lisbon Area, Portugal

- Supervised the subscription department for 4 magazines, managing all aspects of subscription acquisition, renewals, and customer retention.- Developed and implemented targeted marketing campaigns to increase subscriber base, employing direct mail, email marketing, and partnerships.- Analyzed subscription data and trends to optimize pricing strategies and promotional offers.- Managed relationships with external fulfillment services, ensuring magazines were distributed according to… Show more - Supervised the subscription department for 4 magazines, managing all aspects of subscription acquisition, renewals, and customer retention.- Developed and implemented targeted marketing campaigns to increase subscriber base, employing direct mail, email marketing, and partnerships.- Analyzed subscription data and trends to optimize pricing strategies and promotional offers.- Managed relationships with external fulfillment services, ensuring magazines were distributed according to schedule and addressing any customer service issues related to subscriptions.- Coordinated cross-promotional efforts with editorial and advertising teams to maximize subscriber engagement and revenue growth.- Designed and executed subscriber loyalty programs, improving renewal rates and enhancing customer satisfaction. Show less

Lisbon Area, Portugal

- Assisted the subscription department in processing new subscriptions, renewals, and cancellations for 2 magazines, ensuring accuracy and prompt completion.- Worked with the fulfillment team to ensure magazines were distributed on schedule and resolved any subscription-related issues.- Supported marketing efforts by developing subscription materials and coordinating direct mail campaigns.

Master'S Degree, Comunication, Marketing And Advertising Sciences

Post Graduation, Pharmaceutical Marketing

Activities and Societies: Product Manager

Higher Education, Human Resource Management