Contentsquare is a leader in digital experience analytics. As a Technical Project Manager, I lead and manage the implementation of Contentsquare’s web and app solutions across the EMEA region, with a primary focus on Italy and Spain.MAIN RESPONSIBILITIES & HIGHLIGHTS:◾ serve as the onboarding technical referent, leveraging analytical and technical expertise in web and app technologies to guide clients through their deployment process and provide technical support.◾ plan and manage onboarding activities of the assigned clients, regularly communicating project status, action items, and issues, while anticipating challenges from kick-off to data validation.◾ translate clients' objectives into tailored technical activities by defining tracking specifications and the technical project scope, while providing industry best practices and recommendations.◾ collaborate with strategic clients across diverse industries, including energy, banking, travel, and fashion, while managing various stakeholders such as product managers, developers, and executives.◾ manage escalations for all Southern Europe clients, directly reporting to management and leading resolution-focused meetings with Customer Success Leads to unblock projects.◾ drive process improvements within the onboarding team by creating new key deliverables, enhancing existing documents, and developing Slack automations to streamline collaboration with other teams.

ìCommanders Act is the Cookieless Marketing Data Platform. I supported digital teams in configuring solutions for managing consent, collecting data, integrating it, and activating it.MAIN RESPONSIBILITIES & HIGHLIGHTS:◾ assist clients in the implementation of the CAct Enterprise Tag Manager, data layer, and events, including the setup of both standard and custom client-side and server-side tags.◾ help clients comply with global privacy and data protection laws by setting up the Consent Management Platform solution and customizing cookie consent banners.◾ support clients in collecting, integrating, and analysing data from multiple sources, ensuring accurate reconciliation within the Customer Data Platform solution.◾ deliver managed services to Italian enterprise clients from diverse industries including insurance, credits, fashion and energy.

As a freelance professional, I helped my clients reach their users by:◾ creating impactful websites using WordPress, including blogs, eCommerce platforms, and one-page layouts for professionals and academic organizations.◾ implementing SEO best practices to optimize websites for search engines through effective keyword research, copy enhancement, and on-page optimization.◾ managing editorial calendars ensuring timely publication that boosts SEO performance and supports marketing objectives.◾ creating and executing effective newsletter campaigns and compelling lead magnets.

Milor is a premier jewelry design and manufacturing company with multiple brands. As an external consultant, my key digital initiatives included:◾ leading the complete redesign of Shopify-based B2C websites by overseeing an external agency.◾ ensuring the seamless integration of Shopify's catalog with the newly implemented Odoo ERP system.◾ designing and implementing B2B e-commerce solutions on the Odoo platform.◾ developing CRM and DEM strategies, including the creation of custom newsletter templates.◾ spearheading the successful migration to the Trustpilot review system.

Head of Marketing at an electric car-sharing startup, responsible for:◾ managing brand awareness strategies, including promotional campaigns, and parking lot branding.◾ organizing participation in industry fairs and events, including drive tests.◾ copywriting content for corporate websites, social media, newsletters, flyers, and banners.◾ managing social media and coordinating outsourced SEO, SEM, CRM, and DEM campaigns.◾ overseeing agency relationships, PR management, and optimizing overall marketing efforts.

Consultant in real estate lease management, providing assistance with contracts and taxation. Authorized to operate on the SISTER platform.

Assistant in projects focused on growth and diversification at a headhunting company, with responsibilities including the review of digital processes.

Intern at the academic business incubator of the University of Padua. I was responsible for writing business plans, providing fundraising support, and managing social media.