Estee Lauder CompaniesPerformance Search and Display

– SEO performance strategy: Own the production of high-impact, on-brand content and measure the performance and financial return of campaigns.– Pay-for-performance analysis: Present investment recommendations on the revenue potential of a partner’s portfolio by outlining performance trends, estimated trends, recommended action plan, and predicted impact of investment.– Fee-for-service client management: Lead day-to-day execution of SOWs, SEO strategy, and reporting.– Process: Create comprehensive onboarding, reporting, and project management processes.

– Brand-to-local SEM strategy: Manage major appliance brand and buying group relationships, including Whirlpool Corporation, Electrolux, LG Home Appliances and GE Appliances, developing and leading execution and reporting for retailer campaigns.– Asset management: Drive the creation of brand compliant assets for SEM, social media and video advertising campaigns for each network of independent retailers based on campaign goals and strategy.– Program growth: Collaborate with client and internal marketing team to drive dealer adoption of brand programs with print, digital and video collateral, webinars and email nurturing campaigns. – Client advocacy: Own client strategy and relationship and manage all internal teams to identify opportunities to better serve brand partners and their retailers. – Recognition: Excellence in Client Success Award, 2016

– SEM client management: Monitor, analyze and report on campaign performance and drive recommendations and decision-making process for improvements in campaign strategy.– Revenue growth: Maintain strong client retention and build trust proven by growth in clients’ monthly budget, addition of new stores, signing up for new product offerings, etc.– Team lead: Interview and evaluate candidates for Client Success and serve as a mentor for new team members.

– Integrated marketing campaign management: Develop and execute integrated marketing plans for key areas of a University to exceed its net revenue goal for the year by 3.3 percent as well as its enrollment goals (10.3 percent more students on 11 percent fewer applications and 24 percent growth in year-over-year conversion of undergraduate applications to enrolled students).– Lead generation strategy: Create lead nurturing strategies for various areas of higher education (undergraduate, degree completion, graduate, advancement, etc.).– Full-service client management: Manage numerous client offerings including branding, website design and development, paid digital campaigns, content strategy, print collateral and traditional media buys.

– PR client management: Execute PR strategy, manage event planning, and assist with media placements for clients including the Apple Gold Group, Toll Brothers, the Holt Foundation and the Jimmy V Celebrity Golf Classic. – Social media management: Provide clients with social media training, content strategy, execution of promotional campaigns, and measuring user engagement.– Creative assets: Manage client projects involving the creative team, including digital and print ads, logo and website development, and video production.