Clara Pascal Email & Phone Number

London, GB

Paris, Ile-de-France, FR

• CRM lead responsible for the Wines & Champagnes DTC portfolio.
• Deployed multi-channel CRM programs across, e-mail, website, social & paid media, direct marketing, and third-party e-commerce partners.
• Collaborated with Brands, Digital, Legal, IT Solutions and Agencies to ensure up-to-date CRM infrastructure and data collection across owned and partner channels.
• Stood up 4 fully functional e-shops, from website integration to checkout solution & consumer onboarding.
• Fully implemented and overseeing customer service platform for DTC.
• Collaborated with Brand teams on quarterly commercial plan. Align on CRM strategy, promotions, assortment mix, new SKU, media support and website updates.

New York, New York, US

• Email marketing lead responsible for all email communication worldwide.
• Developed and executed CRM strategies that increased customer engagement and retention.
• Managed the technical transition between Salesforce Marketing Cloud and CRM platform Zaius (website tagging, database transition, list hygiene, template creation, IP warming, GDPR Compliance, set up of web push.
• Maximized ROI on all CRM initiatives by identifying key audience segments, look-alike models, message frequency, personalization tactics.

New York, New York, US

• Optimized emails for deliverability, mobile rendering, open rates, click-through rates, conversion and other KPIs.
• Initiated the creation of highly personalized email campaigns including lot recommendations for top tier clients.
• Created personalized Thank You email program and RSVP landing pages for the Special Events Department.
• Worked with CRM Director to ensure the systems were efficiently and scalably delivering emails through a combination of robust behavioral-based targeting and dynamic content.
• Maintained the integrity and effectiveness of the email database (cleaning, importing, scoring and appending data).

New York, New York, US

• Developed and improved strategic Marketing Automation programs.
• Managed the transition between Email Marketing platforms Silverpop to Hubspot.
• Developed and executed email marketing strategies across 13 brands spanning Healthcare and Real Estate industries.
• Managed email calendar across all brands.
• Maintained the integrity and effectiveness of the email database (cleaning, importing, scoring and appending data).
• Managed the Marketing aspect of Lead Generation for white paper and webinar programs.

New York, New York, US

• Responsible for all Marketing Automation programs - Set-up, design, development of the flow, segmentation, testing, launch, and reporting.
• Handled the production of all email marketing campaigns including HTML/CSS coding, creative briefing, building emails and queries, testing and deployment.
• Tracked and reported performances of 500+ email campaigns using MS Excel Pivot Table. Worked closely with Chief Marketing Officer to analyze findings, identify trends and recommend courses of action.
• Optimized emails for deliverability, mobile rendering, open rates, click-through rates, conversion and other KPIs.
• Created banners, graphics, mastheads, and email templates primarily using Photoshop.
• Ensured compliance with email campaign and project briefs, internal creative & editorial guidelines, tracking, email best practices, and CAN-SPAM Law.

• Reported on all marketing initiatives using site, email, ticketing partners, and CRM metrics to ensure marketing and advertising effectiveness.
• Improved Birdland’s organic search results using Search Engine Optimization (SEO). Analyze website’s performance in Google Analytics and measurement of SEO strategy.
• Designed, published, and tracked email communication based on various key performance indicators.
• Delivered ways to optimize brand awareness and increase business development opportunities offline.
• Developed new marketing partnerships that help drive revenue, mainly travel agencies and hotel concierges.
• Implemented strategic plan to grow Birdland’s audience through social media.

Paris, FR

• Coordinated marketing and outreach for French-­‐produced catalog in the U.S.
• Researched and informed music professionals about latest online opportunities in the U.S.
• Wrote articles, newsletters, and promotional materials for music professionals.

New York, NY, US

• Worked for the IBM Account
• Developed Print, TV, and Radio campaings
• Adapted US advertisments for the French market
• Followed the creative process
• Participated in Marketing Research projects, and focus groups for the IBM "Smarter Planet" Campaign

Winston-Salem, NC, US

• Relationship management with the three GM brands (Vauxhall/Opel, Saab, Chevrolet), and the dealer network
• Support of marketing and product campaigns of the three manufacturers
• Promotion of the GMAC brand within the UK through marketing,merchandising, and event management
• Media relations
• Development of new GM and non-GM products for the UK market.

Coventry, West Midlands, GB

• Organized incentive program to award best sellers
• Developing Media Relation for the local market
• Designed Advertisements of Jaguar cars for the regional market.

Nice, Provence-Alpes-Côte d’Azur, FR

• Conducted interviews of local professionals and famous French artists.
• Wrote articles about local concerts for newspaper’s event section.

Bba, International Marketing

Master Of Arts - Ma, Music Business

Bba, Marketing

Diploma, Jazz And Classical Sectors (Saxophone And Piano)