Clara Rice Email & Phone Number

Argyle, New York, Us

Chief brand ambassador and lead global marketing officer for Adirondack Studios, a world leader in the creative design, technical design, fabrication and installation of theme parks, attractions museums, cruise ships, leisure destinations and cultural experiences worldwide. Responsible for developing three distinct yet interrelated marketing strategies: Marketing that Celebrates (internal marketing), Marketing that Inspires (recruitment marketing) and Marketing that Sells (lead-to-client marketing). Mechanics for executing those strategies include PR, social media, conferences and trade shows, speaking engagements and brand re-invigoration, consistency and management.

• Ultimately responsible for developing and executing the comprehensive global growth marketing strategy for RWS Global, its subsidiaries RWS, ted, JRA and ARC, and its portfolio of 21 services, with the goal of expanding the reach of all five brands into new verticals and regions • Recently led a 12-month, comprehensive, global marketing effort, from ideation to completion, to launch RWS Global, rebrand its subsidiaries RWS, ted, JRA and ARC, and celebrate the combined team’s 120 years of collective experience and expertise; deliverables included 5 websites, 6 brand books, sizzle reels, newsletters, 200 combinations of logos and over 70 branded items per company• Successfully led the transfer of RWS and ted’s marketing departments from external agencies into an internal, international team of managers and coordinators, including all hiring and onboarding as well as the development of goals, policies and procedures• Manage the workflow and strategy of our external PR agency, which has led to key placements in the New York Post, Real Simple Magazine, Billboard, Vibe, Yahoo, Vox, The Wall Street Journal, Travel Weekly, Forbes, Travel + Leisure and Entrepreneur’s “Action and Ambition” podcast, as well as over two dozen regional publications and local TV news outlets. Combination of consumer, business of trade PR efforts has led to over 1 billion media impressions just in 2023 thus far• Responsible for managing digital marketing campaigns to over 15,000 leads across all companies, verticals, products, specialty services and geographic regions to deepen engagement and nurture leads through the funnel • Oversee all tradeshow and event marketing, including speaking engagements, award submissions, booth design and logistics, collateral development, pre- and post-show outreach and sponsorships• Supervise team responsible for B2B social media, with over 111,000 total followers across Facebook, Instagram and LinkedIn

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

• Collaborated with an external marketing agency on all components of JRA’s acquisition announcement, including video production, press release, boilerplates, website and social media content, features, personalized client communications and internal talking points, culminating in a successful in-person announcement event at the world’s largest attractions industry conference (35,000+ attendees)• Managed a re-invigoration of JRA's digital content and SEO strategy, including website refresh, landing page creation, Google Ads, and LinkedIn re-marketing. Efforts lifted JRA to a Top 5 position in Google search for several critical keywords• Managed the transition to a new CRM platform, which included remapping the customer experience journey, particularly lead generation, cultivation, and conversion• Created three weekly video series during the pandemic to showcase the personality and thought leadership of the studio, generating thousands of likes, shares, and re-tweets• Represented company at major international expos and trade shows around the world• Chaired, moderated, and participated in international conference sessions and panels on such topics as accessibility, gender inequity, workforce development, and industry trends • Managed and performed all media relations functions, including press release creation, pitching, feature writing, and compilation of press materials for major conferences. Secured over 150 stories in international publications• Managed company website, blog, and all social media channels• Assisted in visioning, storyline development, and media scripting for projects across all major verticals

Cincinnati, Ohio, Us

Planning, scheduling, quality assurance, procurement and information management, including RFI tracking and response, on $100M+ projects located in Dubai, Abu Dhabi, Shanghai, Kuala Lumpur, Texas and New York.

Wolverton, England, Gb

New York, Ny, Us

Burbank, California, Us

The TEA International Board leads the strategic direction for the Association. Throughout my two terms on the International Board, I served in a variety of leadership roles, including as International Board Vice President and Chair of the Sponsorship Committee. In my role of Global Sponsorship Chair, I created new sponsorship categories and benefits, generating $1M in sponsorship revenue during the middle of the pandemic. In addition to these leadership roles, I also supported the organization on the Executive Committee, the New Business Committee, the DEAI Committee and the Marketing & Communications Task Force. My International Board participation lead to a variety of speaking opportunities around the world, including chairing a panel on improving access for visitors with vision and hearing disabilities. I also co-produced a session entitled, "Blinders Off: TimesUp, MeToo, and WhatsNext" to address issues of gender bias in the themed entertainment industry, featuring USA gymnastics coach Valerie Kondos Field. Other speaking opportunities have addressed young professional attraction/retention and industry trends.

Burbank, California, Us

In a volunteer capacity, work with the rest of the Executive Committee to help strategically move the Association forward and set policies and procedures.• In response to the COVID-19 crisis, and within the span of a week, spearheaded the launch of a suite of TEA digital programming, including Zoom mixers, LinkedIn chats, and webinars to connect members worldwide. Efforts have engaged hundreds of members across the globe that would not otherwise have access to TEA programming.• Served as the Executive Committee liaison to the Marketing and Communications Strategic Task Force, developing the current Association campaign of "Connect. Communicate. Contribute", as well as a series of four member engagement initiatives under the umbrella of this campaign.• Worked with other Executive Committee members to plan and successfully execute the 2019 and 2020 TEA International Board Strategic Planning Meetings.

Burbank, California, Us

Clara served on the executive team of the Themed Entertainment Association's Eastern North America Division. This volunteer team leads the strategic direction for the division - setting goals for the year, developing project task forces, and determining ways to enhance value for TEA's Eastern Division member companies and sponsors. During her tenure, Clara produced multi-day member events in Cincinnati and Houston, securing 12 new event sponsors and opening up what were at the time underserved markets for the Association. She also aided in the creation of a member sponsorship flyer to secure more revenue for divisional events. And she launched, organized and moderated the first ever TEA New Member Digital Mixer, a forum for new members to discover all that the TEA has to offer.

Burbank, California, Us

The purpose of the TEA NextGen Committee is to connect students, faculty and recent graduates (<3 years) to the Themed Entertainment Association’s industry, organization and members, supporting and fostering the next generation of TEA members and themed entertainment industry professionals. As chair, Clara led a fellow volunteer team of 30 to create and produce events and initiatives to connect NextGen members to TEA programming and industry opportunities. This programming included networking mixers, webinars, conference events, behind the scenes tours and presentations at universities across the country and around the world. During her tenure, TEA NextGen membership increased from 143 to 356 (149%), and dozens of young professionals secured jobs within the industry.

Cincinnati, Oh, Us

Deputy managing director/general manager for two-time Tony Award-winning regional nonprofit theatre• Responsible for preparing and managing $1.5 million budget, including artistic staff compensation, customer service, insurance and safety budget lines• Performed monthly audit of budget lines to identify contingency needs or potential cost savings• Negotiated and executed talent contracts with NY and LA agencies (250+ annually)• Supervised company management and house management departments (3 supervisors, 12 employees)• Project managed cross-functional initiatives, including safety, government advocacy and marketing• Managed 70-theatre project which resulted in significant gains for LORT theatres in labor negotiations

• Managed $1.5 million artistic budget• Negotiated 100+ artist contracts• Produced "Garrison Keillor: A Life in Comedy" (sold out all performances)

Master Of Fine Arts, Theatre Management

Executive Certificate, Business Administration

Bachelors Of Arts, Economics And Theatre

High School Diploma