Clara S. Email & Phone Number

Across progressive B2B marketing leadership roles with global tech and financial services companies, I developed a reputation as a hands-on leader with a track record of successful delivery, from strategic planning through to execution. Whether it be strategy development, brand positioning, demand generation, and customer acquisition, I catalyzed growth and expansion across expansive global and regional markets.I am passionate about developing impactful and engaging campaigns, meticulous about managing budget and program spending, and driven to achieve success in collaboration with internal stakeholders. Leveraging my market creativity and deep understanding of client personas, I have been successful at translating global marketing strategies into local campaigns that resonated with market-specific business cultures and sensibilities.Career Highlights✓ Start-up Marketing Leadership ▹ Played a key role in the successful launch and premier positioning of Imply Data in the APAC market through integrated marketing plans that jumpstarted revenue growth and built a robust client base in 2022. Also achieved 100% of demanding pipeline targets via activation of all demand generation channels. ✓ Brand Building Expertise ▹ Amplified Speedcast’s brand positioning in more than 30 countries through lead generation and customer acquisition strategies that contributed to a +30% revenue increase despite a flat-growing industry trend. In just 1 year, achieved a 10-fold increase in website traffic via an improved web strategy and a new corporate website.✓ Marketing Innovations ▹ Improved JP Morgan Asset Management’s paid campaigns’ performance with increased conversions through the introduction of a regional data campaign performance management and data analysis strategy. Likewise revitalized the media strategy leading to a 300% increase in a regional campaign’s prospect conversion. ✓ Operational Excellence ▹ Revitalized and developed a new global marketing infrastructure for Speedcast to now include branding, systems, processes and KPI measurement for vendors and channel partners. ▹▹▹▹▹▹▹▹▹▹▹▹▹▹▹▹▹▹▹▹▹▹ Areas of Expertise▹ Global & Multi-channel Marketing Strategies▹ Brand & Identity Development▹ Marketing▹ Demand & Lead Generation▹ Digital Marketing▹ Go to Market Strategy▹ Marketing Operations Management▹ PR & Communications▹ Media Relations, Influencers & Social Media▹ Budget Management▹ Marketing Analytics▹ Multifunctional Team Management

Listed skills include Marketing Management, Direct Marketing, Solution Selling, Salesforce.Com, and 34 others.