Brand Director for Girls, EMEA

Development and implementation of high impact brand and retail marketing campaigns to drive The Walt Disney Company brands, franchises and products across EMEA. Focus on Marvel, Star Wars, Princess and Frozen.

Developed programme of events and communications to educate, celebrate and advocate for the LGBTQIA+ community at The Walt Disney Company. Contributed to increased ranking in Stonewall Workplace Equality Index.

EMEA franchise lead for Twentieth Century Studios and Marvel brands

Management of EMEA brand strategy across Fox’s portfolio of film and television brands, developinglong-term marketing initiatives to keep brands and titles top of mind with consumers at retail.- Collaborated across Fox divisions to integrate and extend product and retail messaging intobroader theatrical campaigns, including product placement and promotional tie-ins.- Delivered insight based on sales data and trends, identifying new business and partnershipopportunities alongside global sales teams to build recommendations into overall strategies.- Led on EMEA PR and worked closely to amplify news worldwide with PR and socialteams in LA, including management of EMEA annual marketing, PR and retail budgets.- Identification, negotiation and project management of B2C initiatives including Alien Day,Colette pop-up stores, fashion weeks, Comic Cons and Upfest, Europe’s largest street artfestival.

Repositioning of Hello Kitty master brand, relaunch of Mr Men Little Miss brand and go to marketstrategy for new Sanrio IP originating from Japan.- Devised yearly brand strategy for EMEA region with activation plan for local activationsspanning brand and trade marketing.- Secured lucrative new business with lifestyle partners including Asos, OPI, Gap and TangleTeezer.- Negotiated collaborations and partner marketing with Olympia Le Tan, Marina Hoermanseder,Candy Kittens and Paperchase.- Spearheaded first Hello Kitty Cafe in Europe and subsequent pop-ups including cafes and spas.Delivered significant revenues and millions of impressions on a shoestring budget.- PR lead – identified and fostered personal relationships with key journalists, securing Stylistcover and 6 page spread June 2016, wrote pieces for Love and Wonderland magazines, spokeat Cannes Lions 2015.- Creative direction and agency management for large scale events including MCM Comic Conin London and Manchester, Camp Bestival, Lucca Comics and Salon del Manga.- Designed and implemented successful influencer recruitment and advocacy programme,growing engagement and reach of EMEA Sanrio social accounts 100x.