Clara Kim Email and Phone Number

Integrated marketing lead for cross-channel initiatives and campaigns, leveraging consumer insights to define product positioning, creative strategy, target audiences, and go-to-market plans.

Growth strategy lead for the consumer and subscription business across marketing programs and site experiences, identified revenue drivers by testing data-backed new customer initiatives.

Brand leader and champion of the brand voice, identity, and customer journey. Oversaw social media, content marketing, PR, and creative production teams.

Promoted from Sr. Manager to lead the marketing and sales strategy for the KiwiCo Store, P&L and 3 subscription brand lines. Defined new business opportunities and tested into retail (Target, Michaels, Pop-up Stores, etc).

Owner of the content and promotional marketing calendar, forecasting and devising plans to hit aggressive acquisition targets. Defined the consumer messaging priorities and doubled the email list size. Managed asset creation and wrote copy for emails, blog posts, social media, and on-site content.

Launched the KiwiCo Store in an aggressive 4-month timeline, delivering 13% of company sales in its first year. Curated a new arts & crafts assortment, partnered with vendors, oversaw supply chain & production timelines.

Hired at Diapers.com to support the Diapers, Wipes, and Nursery Furniture categories and promoted in the first year to lead merchandising for a new toys site launch, Yoyo.com. Grew category business (4x) through levers in site merchandising, marketing promotions, inventory planning, vendor management, etc.