Head Of Marketing And Communications
My Role:- Won 'Best Products and Services' at the LUXLife Fashion & Lifestyle Awards 2019 - Won top three finalist position in national AOP 2018 marketing awards - Successfully established new marketing division, created due to 25% increase in sales over the last year - Rebranded Louis Stone Optical with new logo, mission, values, look and feel - Have designed and am currently working on implementation of a new, more user-friendly and streamlined website - Successfully achieving regular PR for Louis Stone in main national eyewear magazines - Created and running Louis Stone's Facebook, Twitter, now award-nominated Instagram and LinkedIn profiles, with Instagram achieving 6,000 optical followers in 6 months alone (now has over 11,000 followers)! - Product selection/naming and planning - Running all print and online advertising - Dealing with customer enquiries as well as the company's customer service methodsCompany Mission:In operation for almost 70 years, at Louis Stone (Optical), what you see is what you get & that means service, quality & value. We are first and foremost, all about service. At Louis Stone, you always know who you’re dealing with & passing customers around is a big NO NO here. Delivering our customers high quality, British-designed spectacles, cases, optical equipment & merchandise, Louis Stone aims to offer opticians, optometrists, DOs, universities, optometry students and hospitals (the list goes on!), with a dynamic & diverse range of premium products, through genuine, friendly and most importantly, FAST customer service. We often deliver next day as we usually have full stock and we’re not ones to hang about… All our goods are handled and delivered internationally from our headquarters in the United Kingdom, right to your doorstep.Louis Stone (Optical) – ‘exceptional service, exceptional quality, exceptional value’.