Chief Executive Officer of the charity Soundabout, a charity which has changed lives through music for over 25 years. There are over 100,000 people in the UK with severe or profound and multiple learning difficulties – 'complex needs' – who find it a lot more challenging than others to learn, understand and interact with the world around them. They are likely to need full time support to be able eat, speak and even move. Yet every one of these people has the ability to engage with music at some level. Indeed, music may be a vital element in their lives, helping with communication and interaction with others and, above all, offering a unique a source of pleasure and fulfilment.Yet the need for appropriate musical activities – the right to have access to music – is often absent.This is where Soundabout steps in. Our specially trained team of music practitioners work across the UK to empower those working with or caring for people with learning disabilities to use music to help them to interact with the world. Just because someone has a disability doesn’t mean that they are disabled musically and our highly successful methods – which we have been using since the charity’s inception over 20 years ago –  require no musical expertise to use them.

Responsible for the charity’s key moments, partnerships and patrons. Leading an integrated communications and fundraising team to drive forward a programme of campaigns activity that positioned the charity at the heart of search in the UK. Highlights included:- With producer and musical director James Hawkins, co-founded and managed the Missing People Choir which which brought together families with missing loved ones. In 2017, we lead the choir to the finals of Britain's Got Talent reaching a combined audience of 20 million viewers. The choir’s emotional performance trended on Twitter and generated thousands of spontaneous donations from viewers, .raised brand awareness for the charity by 8% and directly led to the discovery of two previously missing people.- Devising, establishing and running the annual Big Tweet for Missing Children, sponsored by ICAP, including securing the support of Stephen Fry, Simon Cowell and JK Rowling. The campaign regularly generated 100,000 RTs in 24 hours and brought numerous missing children to safety.- Leading the charity’s Child Rescue Alert direct response campaigns in partnership with the National Crime Agency, Groupcall, and Stephen Fry.- Working on charity partnership with director Jonathan Mumby, and cast (Suranne Jones, Jason Watkins and Nina Sosanya) of the missing-themed play Frozen. (February - May 2018)- Establishing and managing key external publicity/fundraising partnerships and relationships with key supporters including our award winning partnership with Royal Mail, Facebook, James Hawkins Music and BHS.- Launched the charity’s 116 000 helpline number, including an award winning pro bono advertising campaign with advertising agency BBH, sponsored by ICAP- Established the charity’s Carol Service at St Martin in the Fields hosted by Sir Trevor McDonald OBE, in it's fifth year and sold out every year, as the centrepiece of the charity's #HomeForChristmas campaign

Worked in partnership with music producer James Hawkins on the release and promotion of the following music:- 'The Living Years' single by the London Hospices Choir & Paul Carrack, reaching number 1 in the official physical releases chart for three weeks, Christmas 2016 - the #Hospices4XmasNo1 campaign- 'Stand Together' album by Choirs With Purpose, featuring 12 choirs with shared experience including the Missing People Choir, Greenwich and Lewisham NHS Choir, Parrs Wood High School Choir, Cystic Fibrosis Virtual Choir, Lucy Lintott/MND Scotland Choir and more. Artists featured included Michelle McManus, Carol Decker, Alexander O'Neal and Hayley Tamaddon.

Built and lead a team with responsibility for the hospital charity's fundraising publicity including PR, celebrity liaison, corporate communications, brand management, digital communications and hospital liaison.