Web & Ux Designer
Current• Specialize in Brand and Online Outlet e-commerce site design• Produce experience solutions in collaboration with Writers, Developers, and Creative Leads• Collaborate cross-functionally and leverage a flexible toolkit for unique project needs that may include sketches, detailed mockups, and functional prototypes• Participate in discovery and requirements-gathering sessions to understand business needs and user motivations• Apply data-driven insight provided by data analytics, SEO recommendations, product management, and user experience leadership to create successful user experience designs that achieve results• Brainstorm and workshop ideas for translating business requirements into brilliant interfaces and memorable brand experiences, executing visual design that supports brand style and tone• Apply expert knowledge of modern web design best practices and the latest available tools and resources• Put mobile-first thinking into design practice• Support the Art Director and creative team in producing assets for Vera Bradley and its third-party partners, in order to attract new shoppers and retain loyal consumers• Collaborate with internal team of designers, marketing managers, copywriters and photographers to achieve milestones on time, and to ensure all communications are consistent with the Vera Bradley brand• Collaborate with development team leads to ensure designs are structured for feasibility and achieve the stated goal• Maintain a defined set of graphic standards to protect the Vera Bradley brand image, integrity and consistency internally, publicly and electronically• Prioritize work to meet deadlines and the ability to respond to critical business shifts in the retail world• Proactively benchmark other brands both inside and outside of Vera Bradley's competitive set, to stay up on current trends and best practices
