As a Client Partner at Dentsu X, I have been leading the Screwfix and William Grant & Sons accounts, inspiring the team to create fabulous media experiences to deliver business value e.g. Screwfix Sprint launch and making Hendrick’s the refreshingly curious drink of the summer! Key to my role is understanding the business dynamics of our clients and unlocking media solutions and other marketing innovations which will deliver growth. Recent focuses having been the attention economy, addressable media and sustainability. I love to help nuture the talent we have in the team to develop in their careers. Prior experience has been across a range of brand and performance focused clients including Kellogg’s, Philips, Santander and the Post Office. I have a number of awards under my belt too - with the highlight being a Gold Mediaweek Award for insight on Kellogg’s Crunchy Nut.