Experienced leader and communicator with a background in journalism, B2B/B2C content and media. I also founded a sustainability and innovation programme in Indonesia, which brings STEM expertise to the country to fast-track development projects for NGOs and social enterprises. As a former journalist, my key strength is communicating complex concepts and making them resonate with target audiences. I've used these skills to run advertising campaigns, secure media coverage, produce thought leadership research and recruit engineers, top university students, and VC-funded startup founders. I've also used these skills to build partnerships with NGOs, university faculties, and market to in-house innovation leads at major companies. Previously, I secured client media coverage (or wrote for) The Guardian, The Times, Fast Company, The World Economic Forum, Business Insider, HuffPost, The Telegraph, Forbes, The Globe and Mail and CIO Magazine. I have experience in the following:⦿ Devising advertising campaigns generating $500,000 in revenue and producing content strategy generating hundreds of thousands of organic page sessions. ⦿ Building and leading international teams. Working with creatives such as designers and video editors. ⦿ Working with technical specialists and engineers to translate complex ideas into easily understandable ones.⦿ Launching an in-house research arm for a publishing company that produced investor perception research and thought leadership reports that were sponsored by the likes of Citi, Goldman Sachs, and Bloomberg. ⦿ Identifying relevant OKRs and KPIs. ⦿ Writing on behalf of S&P 100 companies, national newspapers, and niche publications.⦿ Developing partnerships with respected NGOs and top-ranked (top 30 at the Times Higher Education) US universities.⦿ Overseeing the development of a CV-building tool for a Portuguese NGO supporting refugees.⦿ Developing investor messaging for private equity firms with over $40 billion under management. ⦿ Developing brand strategies.⦿ Editing technology-focused reports for firms with annual revenues in the region of $50 billion. ⦿ Developing SEO strategies to secure top search results and high domain authority.⦿ Writing a business plan for a firm that was featured on Shark Tank in the US.⦿ Scripting, storyboarding, and producing videos for advertising campaigns (best-performing CPL = 40p per lead).⦿ Writing CEO letters, website copy and annual reports.⦿ Producing a weekly podcast on alternative careers that was featured in Apple’s “New and Noteworthy” category.