Clare Haugh Email & Phone Number

Palo Alto, California, United States

San Francisco, California, United States

Generated website content and optimized for SEO, ensuring accuracy and timeliness.Managed lead generation campaigns across PPC platforms, leveraging and optimizing key performance data.Operated social media accounts, promoted firm and attorney initiatives, and monitored engagement.Managed lead-to-plaintiff acquisition cycle from case investigation stage through to signing, utilizing CRM software and targeted follow-up strategies.Oversaw PR initiatives including legal media relations and awards submissions materials.Identified gaps between marketing and new business departments and developed workflow to integrate teams. Advised attorneys and intake on sales best practices, onboarded new software, and created reporting structure.Identified and presented need for new firm website and project-managed development, including managing RFPs and overseeing transition.

San Francisco Bay Area

Managed product marketing campaigns incorporating PPC advertising, influencer marketing, brand partnerships, and events.Maintained brand identity across content channels, including social media, blog, retail, and publicity collateral. Created editorial style guide that successfully ensured cross-platform continuity.Created engaging, reader-friendly digital content for social and web.Owned email newsletter program including editorial calendar, content creation and build, audience segmenting, and AB testing. Achieved 127% increase in subscribers and quadrupled conversions in 2 years.Managed product metadata for digital retailers and acted as liaison between sales reps and accounts.Collaborated with editors, designers, and sales reps to integrate marketing goals, including consulting on new product launches.

Greater New York City Area

• Wrote critical manuscript analysis for agent's use and submitted manuscript pitches to international publishing houses.• Coordinated with authors and domestic agents to source assets for foreign language publication.• Vetted contracts throughout negotiations.• Spearheaded initiative to streamline database of publisher submissions, contracts, and passes.• Acted as main point of contact for authors, agents, and publishers, managed day-to-day calendar, coordinated international travel, and created detailed meeting agendas.

Greater New York City Area

Researched foreign and domestic buying trends in publishing field and maintained database of deals.Reviewed up to three manuscripts weekly (fiction and nonfiction) and wrote detailed reader reports.Feedback on manuscripts was influential in determining client submissions.

Greater New York City Area

Proofread and edited website to better reflect company brand and clarify procedures: rewrote stylist biographies, studio history, and service descriptions.Liaised with agency representatives to coordinate New York Fashion Week bookings.Trained new hires and managed schedules while curating lasting client relationships.

Paris Area, France

Wrote and edited feature articles for multicultural university readership.Mentored staff writers; ensured grammar, structure, and tone adhered to magazine standards.