With over 6 years' experience in formulating multi-channel marketing initiatives and collateral to aid business growth. I am specialized in strategic planning, brand development, marketing, advertising, promotions, communications and F&B retail management. Extremely motivated to constantly develop my skills and grow professionally.
Moira Beauty
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Managing DirectorMoira Beauty Jan 2022 - Present- Develop and execute the company’s business strategies in order to attain the goals of the board and shareholders- Provide strategic advice to the board and Chairperson so that they will have accurate view of the market and the company’s future- Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities- Ensure company policies and legal guidelines are communicated all the way from the top down in the company and that they are followed at all times- Communicate and maintain trust relationships with shareholders, business partners and authorities- Oversee the company’s financial performance, investments and other business ventures- Delegate responsibilities and supervise the work of executives providing guidance and motivation to drive maximum performance- Read all submitted reports by lower rank managers to reward performance, prevent issues and resolve problems- Act as the public speaker and public relations representative of the company in ways that strengthen its profile- Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth- Assessing, managing, and resolving problematic developments and situations- Building and enhancing the company's public profile at events, speaking engagements, etc
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Marketing ManagerTea Marker Cafe Aug 2019 - Oct 2021Petaling Jaya, Selangor, Malaysia- Oversee the daily operations of outlet for efficient operations- Plan and assign daily workloads to outlet associates- Develop and enforce established policies and procedures- Conceive and develop efficient and intuitive marketing strategies- Organize and oversee advertising/communication campaigns, exhibitions and promotional events- Deal with multiple e-commerce platforms : Shopee & Lazada to market products including deals and promotions - Deal with multiple delivery platforms to market products including deals and promotions- Plan and execute monthly in-store sales & promotions- Write copy for diverse marketing distributions- Maintain relationships with KOL, media vendors and publishers to ensure collaboration in promotional activities- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures- Develop cost-effective operational plan to achieve outlet goals- Oversee current offerings and comes up with initiatives for new products or services- Interview and hire associates for outlet operations- Schedule orientations and job trainings to outlet associates- Organize regular meetings to discuss about issues and updates- Analyze and resolve problems in a timely and accurate manner- Address customer queries courteously and ensure customer satisfaction- Assist in cash handling activities and develop expense and revenue reports- Design attractive menus, purchase goods and continuously make necessary improvements
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Marketing ManagerVzoid Sdn Bhd Feb 2018 - Jul 2019- Establish marketing goals based on past performance and market forecasts- Research and analyze market trends, demographics, pricing schedules, competitor products and other relevant information to form marketing strategies- Work with team to develop detailed marketing plans for all media channels and sales teams- Approve and oversee the creative development of promotional materials, website content, advertisements and other marketing-related projects- Build and maintain a good relationships with various media buyers, advertising agencies and other services to help marketing projects come to fruition- Measure and report on the performance of marketing campaigns, gain insight and assess against goals- Analyze consumer behaviour and adjust email and advertising campaigns accordingly - Identify, qualify and secure business opportunities- Coordinate business generation activities and develop customized targeted sales strategies- Build business relationships with current and potential clients- Understand client needs and offer solutions and support- Collaborate with sales team to secure, retain and grow accounts- Collaborate with management team on sales goals, planning and forecasting
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Senior Marketing ExecutiveVzoid Sdn Bhd Feb 2017 - Jan 2018- Oversee and develop marketing campaigns- Conduct research and analysis on data to identify and define audiences- Devise and present ideas and strategies- Execute promotional activities and monitor performance - Write and proofread creative copy- Maintain websites content and looking at data analytics- Propose, plan and organize roadshow and exhibitions - Coordinate internal marketing and an organisation’s culture- Manage campaigns on social media- Deliver across the entire app life cycle - concept, design, test, release to app stores and support- Work closely with developers to conceptualize, build, test and realize products- PIC of company's beauty mobile application
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Marketing ExecutiveVzoid Sdn Bhd Nov 2015 - Jan 2017- Plan, develop and execute online and offline marketing campaigns- Build, maintain and monitor social media presence, manage the responses between company's social media platforms and the users- Manage company's website content and mobile application from time to time- Content creation for articles and website- Write up of prints materials, advertisements and social media postings.- Expand and develop new marketing platforms- Monitor, review and report on all marketing activities and results- Develop, establish and maintain relationship with existing and potential clients- Carry out effective sales and marketing plans set in line with the company's business strategies to achieve revenue growth- Identify and meet new prospects, preparing sales proposals, make presentations when required and follow up with prospective clients
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Internship TraineeIn2 Marketing & Consulting Jan 2015 - Apr 2015MalaysiaBrand Communications- Part of the brand communications team, Team Intel- Helping out in events from planning to executions- Create proposal and marketing strategy- In charge of few programs individually- Man power / crew recruitment- Event crew supervisor- Respond to inquiries from clients for business information- Liaising with designers and printers- Copy editing, proofread and translation- Telemarketing- Admin filing
Clare Khoo Education Details
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Cgpa : 3.479 -
Cgpa : 3.525
Frequently Asked Questions about Clare Khoo
What company does Clare Khoo work for?
Clare Khoo works for Moira Beauty
What is Clare Khoo's role at the current company?
Clare Khoo's current role is Managing Director at Moira Beauty.
What schools did Clare Khoo attend?
Clare Khoo attended Tunku Abdul Rahman University College, Tunku Abdul Rahman University College.
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