I love working with botanicals to amplify the instinctive connection humans have with nature and each other, in unexpected and joyful ways. From humble beginnings in 2021 as a tiny floral retail space, Friday’s Garden portfolio has now grown to feature editorial, environmental and event styling. Authenticity and curiosity are key components in our botanical branding approach, which is why I lead my team to create omakase arrangements with different personalities and unique voices. After all, fascination - not formula - is what inspires. As Creative Director, my duty is to constantly push boundaries with our creations to evoke emotions that leave a lasting impact long after the final bloom in each arrangement transitions.Since our inception, Friday’s Garden’s work has been on display at Singapore's Gardens by the Bay Flower Dome and I have had the privilege of styling sets with internationally renowned Forbes 30-under-30 photographer Zhang Jingna, working with clients like Audemar Piaget, Porsche, Chanel and editorials like Tatler, L’Officiel, Elle, Bagaholicboy where we partner with their fashion stylists to create spreads for Hermés, Louis Vuitton, Balenciaga, Gucci, Christian Dior, etc. Our botanical creations have also been showcased in New York City as part of reBynd's visual merchandising. Friday's Garden has been featured in the press on Channel News Asia, The Peak and Home & Decor.Just as important to me, is our work being part of our clients' personal milestones - from birthdays to graduations to weddings and new babies in the family, or even solidarity in the face of grief. We are here for our Friday's family through life's many small but significant moments, whether to celebrate or comfort with our craft.“Observing (Clare’s) creative process is akin to witnessing a captivating contemporary dance, which seamlessly fuses practical design with abstract ideas, yielding a stunning masterpiece that leaves a lasting impression.” – Winnie Chan, CEO of Bynd Artisan“Friday’s is my ‘private’ florist, the one I use for special friends, or for people I feel will appreciate Clare’s unusual creations. A part of me hates that Friday’s is no longer my secret, but I am immensely proud of Clare. Friday’s is the alternative florist that Singapore needs.”– Kit Chan, Singer