Clare Leighton Email & Phone Number

Gb

-Working with the Head of Industries Marketing to develop and implement a multi-channel industry marketing strategy and plan, which aligns to the Government & Health Industry (G&HI) strategy-Working with internal stakeholders to tailor the marketing strategy to deliver against G&HI commercial objectives and outcomes-Providing a forward view of prioritised marketing activity - and help the G&HI industry leadership to access the appropriate Marketing resources to execute on the activity-Overseeing the value and impact of G&HI campaigns and activities - capturing, analysing and developing recommendations based on multiple data sets-Proactively seeking new channels to market and innovate to engage with our audience in different ways-Collaborating with marketing teams operating in our Lines of Service, Regions and Customer Relationship Programmes - in support of the Industry and wider Firmwide commercial objectives-Providing expert marketing support to G&HI teams, in line with the Industry marketing strategy and plan, in order to:-Tailor content for Industry and Sector marketing-Segment the audience and target the right people at the right accounts-Develop timely, relevant and engaging content-Design activity to generate leads, client conversations and revenue opportunities-Overseeing marketing delivery in line with strategy and plans-Working closely with the internal delivery teams to access additional expertise, knowledge and central marketing support: Digital Marketing, Campaigns, Content, Brand and Sponsorships-Sharing best practice, experience and knowledge across the Industry Marketing team and wider Sales & Marketing teams

Hammersmith, England, Gb

Working with the agency Directors to provide marketing consultancy. Creating an inaugural in-house conference for their customers.Surveying customers to create agenda, sourcing speakers, sourcing venues and experiences, delegate acquisition, and full experience management. Advising on sustainable event solutions.

Santa Clara, California, Us

Reporting to Director of Field Marketing EMEA. at Palo Alto Networks, my role at Palo Alto Networks was the lead for Marketing for Western Europe (UKI). Working with the sales leadership team to understand the regional priorities, creating the marketing strategy and translating it into actionable direct and channel marketing plans. Working with the sales teams to enable and promoting the campaigns to ensure their successful execution in the market. Equally working with EMEA Marketing teams to make use of programmes that they have to offer for the benefit of the region. Aligning with partners such as AWS. Successfully negotiated headline sponsorship of National Cyber Security Awards https://thenationalcyberawards.org/sponsors/Met all Direct Sourced, Marketing Influenced Partner Pipeline and Contact Influenced metrics, creating QoQ growth for the marketing funnel and supporting the regions QoQ and YoY sales growth. Created healthy pipeline of customer references from both direct and channel customers to meet annual target of eight published. By close of H2, had 5/8 of target with healthy number of references in the hopper to meet the target. Managed budget to ensure that all POs were raised within the required deadlines and campaigns were kept to budget. Managing all reporting on campaign success metrics, inputting into regional sales QBRs and leading marketing QBR.

Fort Lauderdale, Fl, Us

My role at Citrix involved supporting three vertical sales teams - Financial Services and Insurance, Enterprise, more specifically utilities and central government and Police - with demand generation activities. I look after financial services and insurance, central government and enterprise, which is a mix of different verticals, but I have been focussing on retail and utilities. I’m responsible for creating the marketing strategy for each vertical, planning, budgeting for and executing campaigns throughout the year using all elements of the marketing mix.No one can promote our products as much as our customers, so where possible, I aim to find a customer who is happy to be a reference and work with them on what they need to become a full blown case study for us and then build a programme around them. A prime example of this is Centrica who are proud Citrix users as the technology, alongside their forward-thinking agile design thinking approach stood them in good stead when the Covid-19 pandemic hit. They were able to scale up and move from 2000 remote workers to 15,000 within weeks.My approach to vertical marketing is to create or update value propositions, create content such as white papers, eBook, infographics and use trade bodies to publish and promote the content. I work with the trade bodies and content partners to create sponsored content, publish webinars and publish blogs so that we start to build our presence.I was delighted to be involved in creating the messaging around the Citrix sustainability and then launching the campaign. IT creates around 5% of global greenhouse gas emissions, but Citrix have 4 ways we can reduce them.I worked with a number of systems integrators and cloud partners including Fujitsu, Google, AWS and Microsoft Azure to deliver campaigns out to relevant audiences.

London, Gb

I will be working closely with the Central Government and Defence teams through Account Based Marketing, Joining up the dots to sort the theory the things that need sorting and drive the things that need driving. I will be working really hard to inspire colleagues and customers with stories of our work in the UK and throughout the world and finally working on a couple of cross industry end to end multi media campaigns.It’s going to be a busy year with lots to learn, but the aim is clear, helping people who help people, supported by innovative technology and our world class fully converged fixed and mobile network.

London, Gb

Responsible for field marketing planning, creation and delivery into London and South East regions. Creating a plan to meet the strategy of driving pipeline, building trusted local relationships and educating sales conversations. The plan will use a variety of tactics including emails, digital, social, thought leadership, membership of local business organisations such as Chamber of Commerce or CBI, events, dinners and helping local charities.

London, Gb

Responsible for driving pipeline and internal and external awareness of Vodafone's offering to Mid Market companies.Created pipeline in excess of £25m Raised profile of mid market through market research and creating of thought leadership articlesManaged Vodafone's attendance at the CBI MSB (Mid Sized Business) summitCreated partnerships with other bodies such as British CanoeingWas responsible for the launch of new internal wellbeing programme

Strand, England, Gb

Reporting to IBM Programme Director: Managing demand generation campaigns to new mid-market customers, email, telemarketing, direct mail, social media, digital marketing. Engage with Sales to ensure leads are followed up and progressing. Managing intern to improve quality of data.• Increased leads by 300% Q2-Q3 through the combined use of marketing tools.

Walldorf, Bw, De

Created awareness and direct demand generation plans for Cloud-based ERP system, SAP Business ByDesign. Collaborated with partners to create joint marketing plans; ensured partners delivered on demand generation obligations. Developed and directed customer reference programme and social media strategies. Oversaw pipeline management function.Reports to: EMEA Marketing Manager. Budget responsibility: £200k. + Significantly overachieved on KPIs: 200%+ of marketing generated opportunities, with associated revenue of 2,000%+ of target and 250% of customer reference target.+ Successfully project managed UK-specific Cloud campaign, creating assets (e-direct mail, direct mail, website copy blocks, social media posts, etc.) for partners’ use. This created seven marketing generated opportunities (MGOs) with pipeline of c.£160k.+ Liaised with UK SME marketing team on integrated customer reference programme; delivered 8 customer references, changing perception of SAP within SME marketplace.+Developed and implemented innovative, cost-effective social media strategy. Blogs were syndicated on SAP Community Network (SCN) and the SAP Innovation Blog.+ Organised logistics and content for SAP’s entry to the Softworld Trade Show (2012) within4 weeks. Received global recognition award.

Norwalk, Connecticut, Us

Drove revenue growth through existing mono-branded reseller channel, bringing newly signed multi-branded resellers to revenue quickly and effectively. Created and promoted Xerox Finance value proposition by ensuring right mix of partner/end user incentives, communication and product set. Spearheaded sporting ‘Benefit in Kind’ sponsorship deals.Reported to: UK Channel Marketing Manager. Direct reports: 1 student intern. + Initiated and executed channel enablement programme that drove number of participants from one (Y1) to 300 (Y2). Units (printers) sold by participants increased to average 4 (vs. 1 sold by non-participants).  + Managed Xerox’s support of Paralympic World Cup (2010) and the UK Schools Games (2010) to ensure maximum exposure of Xerox message.+ Oversaw industrial placement students within Marketing group to ensure they understood their role; monitored performance/delivery of work.+ Applied suite of assessment tools, working with stakeholders to deliver key skills and close support gaps.

Norwalk, Connecticut, Us

Drove revenue growth on existing accounts and secured customer loyalty by managing corporate portfolio of key third party vendors and suppliers. Optimised quality of Xerox product lines and services by procuring cutting-edge third party add-ons. Ensured the functionality and compatibility of third party products with Xerox systems. Developed product training programmes for sales representatives. Devised sales and marketing strategies to ensure competitive advantage. • Orchestrated all aspects of the technological fit-out of the World Swimming Championships, Manchester 2008, installing cutting-edge systems, including BETA technologies, within 3 months.• Generated dramatic sales increases of up to 180% for every year in managerial role.• Drove revenue by expanding the product portfolio, deploying comprehensive bank analysis and expert presentation skills to gain the support of key stakeholders, including the corporate director.• Secured Lean Six Sigma certification to propel productivity, quality, and cost efficiency. • Earned Recognition Award for each year in position based on outstanding performance.

Norwalk, Connecticut, Us

Orchestrated all aspects of the technological fit-out of the World Swimming Championships, Manchester 2008, installing cutting-edge systems, including BETA technologies, within 3 months.Created effective marketing and PR strategy to maximise investment.

Norwalk, Connecticut, Us

Oversaw the planning and execution of projects for the Global Corporate Services division. Delivered results on time and under budget through strategic planning, logistical management, and workforce optimisation. Devised innovative problem solving strategies to secure project goals. Grew revenue on existing accounts by developing pioneering continuous improvement projects.• Achieved ambitious sales and profit targets by prospecting, pursuing, and securing contracts with key clients, including ₤55M contract with one of Britain’s leading financial institutions.• Successfully completed Prince II project management training to optimise performance.• Earned numerous Excellence Awards.

Global, Us

Developed IT systems for outsourced clients. Collaborated with major clients to ensure system security, including government officials in the United States and Britain. Orchestrated all aspects of project and product development, from planning and issues resolution to implementation and follow-up. Conducted on-going progress assessment, partnering with clients and technical engineers to ensure alignment of product solutions with client needs and specifications.• Delivered exceptional outcomes on multibillion dollar government defence projects.

Masters In International Business, Management

Bba, European Management With French