Business Director for Iris Healthcare< maternity leave Nov ‘22 - Nov ‘23>

Leading the Starbucks EMEA and UK team as lead strategic and creative agency.

Group Account Director for KFC UK&IE (Retained) // Aesop Global (Project-based)

Account Director for KFC UK&IEUsing my specialist digital background to play a key role in driving forwards KFC’s digital strategy, presence and capabilities. Key projects included:- Overseeing the development of KFC’s data & marcomms strategy.- Running Quant & Qual research to support the launch of new food products and services.- Running the digital communications for KFC’s Loyalty programme including setting new KFC app specific offers with the data team on a monthly basis.- Developed a CRM-revenue driven forecasting tool for new value-driven products; providing an accurate, cost effective way to predict the future commercial performance of new products nationally.- Producing nationwide digital campaigns to promote new and existing products that run every 4 – 6 weeks.- Integrated national campaigns in partnership with Pepsi across radio, OOH, social, CRM, app, and in-restaurant.- Food photography shoots to support all in-restaurant and online photography.- Running rapid response Covid comms in 2020 to support ever changing government legislation.Aesop Global- Project-based work to help define the end-to-end customer experience for Aesop and a set of specific CRM journeys to help support the roll-out of their Global CRM programme.

Account Director for Honda Motor Europe, Honda Racing F1 & Samsung Electronics.Led the production and roll-out of Honda’s largest content programme to date; a series of films that replace the traditional test drive with a 360 virtual reality experience. The revolutionary, award winning work is seen as an industry-wide blueprint for the future of car sales.Client Lead for Honda Racing F1, producing real time content across social and web throughout the F1 season. Also oversaw the re-launch of their website.Worked on the Samsung account for 3 months, overseeing the development of a new Data Management Platform.

Senior Account Manager for Honda Motor Europe & Honda Racing F1.

Senior Account Manager for Diet Coke, Coca-Cola Zero and Coca-Cola PAC (Coca-Cola Public Affairs & Communications).Key projects & campaignsCoca-Cola.co.uk’s migration to a new Global platform, ‘Coca-Cola Journey’.In April 2014 Coca-Cola.co.uk migrated to a new Global platform, ‘Coca-Cola Journey’. This meant overhauling the existing digital strategy in the GB market to bring it in-line with the new Global strategy. My role involved leading the migration with the Coca-Cola GB team, overseeing the project from implementing a new digital and content strategy through to working on a new taxonomy and site structure as well as making recommendations for an appropriate social strategy.Share a Coke campaign – Diet Coke The Share a Coke campaign, launched in the summer of 2013, saw Coca-Cola put consumer’s names on Coca-Cola, Diet Coke and Coke Zero bottles. To date, Share a Coke has been the most successful marketing campaign for Coca-Cola GB. Zone led the Share a Coke campaign from a digital perspective, giving me the opportunity to manage Diet Coke’s role in the campaign. I ran a purely social campaign across Facebook & Twitter and the results out-stripped Coca-Cola’s; Diet Coke out-performed both Coca-Cola and Coke Zero.Coca-Cola’s anti-obesity campaign, 'Coming Together’In March 2013 Coca-Cola joined the obesity conversation for the first time, airing an ad called ‘Coming Together’. To support the ATL campaign, Zone was asked to develop a microsite - the URL was featured at the end of the TVC and the microsite was also used by Jon Woods (General Manager of Coca-Cola GB & Ireland) when addressing parliament on the issue of fizzy drinks and obesity. I led the development and build of this microsite, which had to be turned around in only 2 weeks.

Account Manager for Diet Coke & Coca-Cola PAC.Led the Coca-Cola PAC GB & Ireland corporate digital communications, which included managing Coca-Cola.ie, Coca-Cola.co.uk and the associated Twitter feed.Also led Coca-Cola’s 2012 Olympic digital activation. This involved:- Managing the campaign across all of Coca-Cola’s owned channels; Facebook, Twitter, email (Coke Zone), web (Cokezone.co.uk) and also bought channels; YouTube takeover, Spotify, Vevo, various banner ad placements.- Managing Coca-Cola’s London 2012 interactive vending machines, placed in both Westfield and also Heathrow.

Supported the Client Services team across the Coca-Cola portfolio at Zone. This included working on the launch of Fanta King of the Park game, the roll out of Powerade websites across Europe as well as multiple other activations for Dr Pepper and Diet Coke.